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• W2999051899 abstract "The introduction of the digital economy has opened much discussion on the various business models that challenge traditional thinking in B2B marketing. This includes technological innovation in the digital space which has brought about theoretical changes in the way marketing is applied, more so in the B2B environment where communication is essential in the alignment with various stakeholders. Several discussions on ethical leadership in the digital economy have provided some insights into addressing increased complexity in a society where markets are connected (physically) yet disconnected (proximity) and this has led marketing practices going astray. Our paper proposes the relevance of ethical leadership and its role in the application of technological innovation by arguing that technological innovation has a positive impact on firm performance and that ethical leadership plays a critical role in moderating this effect. We use a dynamic panel data system Generalized Method of Moment (GMM) approach to examine secondary data from 465 IT service companies and demonstrate that ethical leadership plays a critical role as it enables innovation through technology, and this has an impact on the firm's performance." @default.
• W2999051899 created "2020-01-23" @default.
• W2999051899 creator A5005558052 @default.
• W2999051899 creator A5009809393 @default.
• W2999051899 creator A5083687551 @default.
• W2999051899 creator A5088246158 @default.
• W2999051899 date "2020-08-01" @default.
• W2999051899 modified "2023-10-03" @default.
• W2999051899 title "The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective" @default.
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• W2999051899 doi "https://doi.org/10.1016/j.indmarman.2019.12.009" @default.

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