Matches in SemOpenAlex for { <https://semopenalex.org/work/W2999212100> ?p ?o ?g. }
- W2999212100 endingPage "603" @default.
- W2999212100 startingPage "588" @default.
- W2999212100 abstract "Abstract Although brands offer different kinds of rewards through their loyalty programs, little is known about how they can impact consumer–brand relationships and brand attitude. How do loyalty program rewards influence the consumer–brand relationship? And which kinds of rewards establish or maintain closer relationships between consumers and brands than others? To answer these questions, the present research makes use of self‐expansion theory (Aron & Aron, 1986) and two experiments that manipulate the extraordinary character of rewards offered to consumers. Our findings show that special rewards produce higher self‐expansion than mundane rewards. Moreover, the positive effect of the rewards’ extraordinary character on brand evaluation, recommendation, and identification is sequentially and fully mediated by self‐brand inclusion and self‐expansion. Finally, we show that consumer satisfaction moderates the impact of special and mundane rewards on self‐brand inclusion." @default.
- W2999212100 created "2020-01-23" @default.
- W2999212100 creator A5060281328 @default.
- W2999212100 creator A5074867486 @default.
- W2999212100 date "2020-01-08" @default.
- W2999212100 modified "2023-10-17" @default.
- W2999212100 title "How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion" @default.
- W2999212100 cites W119818611 @default.
- W2999212100 cites W1498462939 @default.
- W2999212100 cites W1498706595 @default.
- W2999212100 cites W1500884740 @default.
- W2999212100 cites W1546609325 @default.
- W2999212100 cites W1571967177 @default.
- W2999212100 cites W1970380220 @default.
- W2999212100 cites W1971751934 @default.
- W2999212100 cites W1973409527 @default.
- W2999212100 cites W1973681599 @default.
- W2999212100 cites W1973849164 @default.
- W2999212100 cites W1974816726 @default.
- W2999212100 cites W1978266825 @default.
- W2999212100 cites W1979139457 @default.
- W2999212100 cites W1983307815 @default.
- W2999212100 cites W1986350787 @default.
- W2999212100 cites W1990925037 @default.
- W2999212100 cites W1993642597 @default.
- W2999212100 cites W1993940442 @default.
- W2999212100 cites W2003955127 @default.
- W2999212100 cites W2007445014 @default.
- W2999212100 cites W2009299943 @default.
- W2999212100 cites W2009317323 @default.
- W2999212100 cites W2009827972 @default.
- W2999212100 cites W2011546137 @default.
- W2999212100 cites W2011992163 @default.
- W2999212100 cites W2014833927 @default.
- W2999212100 cites W2023609280 @default.
- W2999212100 cites W2028283136 @default.
- W2999212100 cites W2028485641 @default.
- W2999212100 cites W2034091550 @default.
- W2999212100 cites W2038702827 @default.
- W2999212100 cites W2041767207 @default.
- W2999212100 cites W2042164826 @default.
- W2999212100 cites W2046530054 @default.
- W2999212100 cites W2048541514 @default.
- W2999212100 cites W2052729098 @default.
- W2999212100 cites W2054347393 @default.
- W2999212100 cites W2063430405 @default.
- W2999212100 cites W2065125572 @default.
- W2999212100 cites W2067755834 @default.
- W2999212100 cites W2069977035 @default.
- W2999212100 cites W2076102104 @default.
- W2999212100 cites W2076389556 @default.
- W2999212100 cites W2086279032 @default.
- W2999212100 cites W2086753750 @default.
- W2999212100 cites W2087360911 @default.
- W2999212100 cites W2089102558 @default.
- W2999212100 cites W2091297564 @default.
- W2999212100 cites W2097829847 @default.
- W2999212100 cites W2099043863 @default.
- W2999212100 cites W2102467277 @default.
- W2999212100 cites W2104796300 @default.
- W2999212100 cites W2110498459 @default.
- W2999212100 cites W2113324208 @default.
- W2999212100 cites W2113542303 @default.
- W2999212100 cites W2113833762 @default.
- W2999212100 cites W2119043452 @default.
- W2999212100 cites W2122223520 @default.
- W2999212100 cites W2130204757 @default.
- W2999212100 cites W2130329224 @default.
- W2999212100 cites W2130711665 @default.
- W2999212100 cites W2131305585 @default.
- W2999212100 cites W2131808999 @default.
- W2999212100 cites W2134419850 @default.
- W2999212100 cites W2135516338 @default.
- W2999212100 cites W2138228433 @default.
- W2999212100 cites W2146289756 @default.
- W2999212100 cites W2152206667 @default.
- W2999212100 cites W2155152989 @default.
- W2999212100 cites W2157883242 @default.
- W2999212100 cites W2158306677 @default.
- W2999212100 cites W2163000154 @default.
- W2999212100 cites W2167255679 @default.
- W2999212100 cites W2183387232 @default.
- W2999212100 cites W2312454631 @default.
- W2999212100 cites W2316117726 @default.
- W2999212100 cites W2915528812 @default.
- W2999212100 cites W2960295709 @default.
- W2999212100 cites W3121604709 @default.
- W2999212100 cites W3124393316 @default.
- W2999212100 cites W3124394317 @default.
- W2999212100 cites W3125106316 @default.
- W2999212100 cites W4235678817 @default.
- W2999212100 cites W4255798239 @default.
- W2999212100 cites W928600134 @default.
- W2999212100 cites W946941040 @default.
- W2999212100 doi "https://doi.org/10.1002/mar.21328" @default.
- W2999212100 hasPublicationYear "2020" @default.
- W2999212100 type Work @default.
- W2999212100 sameAs 2999212100 @default.