Matches in SemOpenAlex for { <https://semopenalex.org/work/W2999670501> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W2999670501 abstract "The proliferation of social media has changed marketing and branding of organisations around the world. Social media has proved to create business value for companies; however, there is a lack of coherent and sequent studies in the field of social media for small and medium enterprises (SMEs) in Saudi Arabia. In addition, the literature lacks a systematic approach providing a practical means to support SMEs in getting value through social media. Since companies are affected by the social, economic and political circumstances in which they operate, this research focuses on Saudi Arabia-based SMEs.The research aims to develop an online tool based on a social media maturity assessment model that includes maturity criteria, levels of progress and a formula to automatically calculate the overall maturity and provide guidance. Developing such a tool requires studying different aspects related to the use of social media in business and examining their statistical associations. The areas include investigation of social media adoption factors, examination of the social media value to SMEs as well as identification of barriers to success. Moreover, the research examines the maturity level of SMEs in using social media as well as consumers` social media readiness related to interacting with corporate social media accounts in Saudi Arabia. The research used cross-sectional surveys to collect primary data from SMEs, experts and social media users to answer the research questions.The findings revealed that there is high awareness of the usefulness of social media as a marketing channel and strong support from the owners and top management in using such interactive technologies among Saudi SMEs. However, there is also clear evidence that there is a need for training in using social media in these companies which is something that the majority of companies do not provide. The main obstacles that SMEs face when using social media are insufficient dedicated staff as well as a lack of time and skills. The main reasons why SMEs do not use social media are the low perceived usefulness, the perception that there are types of businesses that do not need social media engagement as well as the lack of knowledge and skills in the field. Also, the findings demonstrate that Saudi consumers have positive perception towards using social media to interact with brands. However, there are concerns regarding trust and privacy when using corporate social media accounts.The research develops a social media maturity assessment model for SMES and also discovers new maturity criteria which are statistically associated with the overall social media maturity of companies. These new criteria include: Number of hours dedicated for social media per week, LinkedIn corporate presence, perceived usefulness of social media, consistency of business goals with social media, providing social media training to employees, availability of financial resources and social media infrastructure in the company." @default.
- W2999670501 created "2020-01-23" @default.
- W2999670501 creator A5003140062 @default.
- W2999670501 date "2019-10-23" @default.
- W2999670501 modified "2023-09-24" @default.
- W2999670501 title "Assessing social media adoption and maturity in small and medium enterprises: case of Saudi Arabia" @default.
- W2999670501 hasPublicationYear "2019" @default.
- W2999670501 type Work @default.
- W2999670501 sameAs 2999670501 @default.
- W2999670501 citedByCount "0" @default.
- W2999670501 crossrefType "dissertation" @default.
- W2999670501 hasAuthorship W2999670501A5003140062 @default.
- W2999670501 hasConcept C10138342 @default.
- W2999670501 hasConcept C101433766 @default.
- W2999670501 hasConcept C119857082 @default.
- W2999670501 hasConcept C144133560 @default.
- W2999670501 hasConcept C162853370 @default.
- W2999670501 hasConcept C17744445 @default.
- W2999670501 hasConcept C199539241 @default.
- W2999670501 hasConcept C2776291640 @default.
- W2999670501 hasConcept C39549134 @default.
- W2999670501 hasConcept C41008148 @default.
- W2999670501 hasConcept C48879800 @default.
- W2999670501 hasConcept C518677369 @default.
- W2999670501 hasConceptScore W2999670501C10138342 @default.
- W2999670501 hasConceptScore W2999670501C101433766 @default.
- W2999670501 hasConceptScore W2999670501C119857082 @default.
- W2999670501 hasConceptScore W2999670501C144133560 @default.
- W2999670501 hasConceptScore W2999670501C162853370 @default.
- W2999670501 hasConceptScore W2999670501C17744445 @default.
- W2999670501 hasConceptScore W2999670501C199539241 @default.
- W2999670501 hasConceptScore W2999670501C2776291640 @default.
- W2999670501 hasConceptScore W2999670501C39549134 @default.
- W2999670501 hasConceptScore W2999670501C41008148 @default.
- W2999670501 hasConceptScore W2999670501C48879800 @default.
- W2999670501 hasConceptScore W2999670501C518677369 @default.
- W2999670501 hasLocation W29996705011 @default.
- W2999670501 hasOpenAccess W2999670501 @default.
- W2999670501 hasPrimaryLocation W29996705011 @default.
- W2999670501 hasRelatedWork W1558556440 @default.
- W2999670501 hasRelatedWork W168923577 @default.
- W2999670501 hasRelatedWork W2111964917 @default.
- W2999670501 hasRelatedWork W2320720966 @default.
- W2999670501 hasRelatedWork W2468423681 @default.
- W2999670501 hasRelatedWork W2590553927 @default.
- W2999670501 hasRelatedWork W2717112100 @default.
- W2999670501 hasRelatedWork W2734945599 @default.
- W2999670501 hasRelatedWork W2744524742 @default.
- W2999670501 hasRelatedWork W2757436579 @default.
- W2999670501 hasRelatedWork W2801932976 @default.
- W2999670501 hasRelatedWork W2921871375 @default.
- W2999670501 hasRelatedWork W2948997836 @default.
- W2999670501 hasRelatedWork W2973651339 @default.
- W2999670501 hasRelatedWork W2982555878 @default.
- W2999670501 hasRelatedWork W2986249169 @default.
- W2999670501 hasRelatedWork W3038113969 @default.
- W2999670501 hasRelatedWork W3155901335 @default.
- W2999670501 hasRelatedWork W3199875725 @default.
- W2999670501 hasRelatedWork W3201544450 @default.
- W2999670501 isParatext "false" @default.
- W2999670501 isRetracted "false" @default.
- W2999670501 magId "2999670501" @default.
- W2999670501 workType "dissertation" @default.