Matches in SemOpenAlex for { <https://semopenalex.org/work/W2999692913> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W2999692913 abstract "OTT service providers have been under much more fierce competition since Netflix has begun to do their business aggressively in Korean domestic market in 2016. OTT service providers have focused reinforcing their core competence to acquire and retain OTT service users to properly cope with the uncertain market environments. Understanding the behavioral usage of OTT service users is top priority for them to devise and implement the appropriate business and marketing strategy. The results of a few studies show some major factors that would predict users continuance intention in OTT service sites. However, some critical factors have been still ignored such as trust and habit which have been empirically verified in numerous previous studies as major determinants of continuance use intention in the context of online services such as e-commerce and social networking service. Moreover, there are few studies that define the antecedents of trust and habit in OTT service site. To overcome this gap, this study examines the relationships between trust, habit and continuance use intention, and the impact of site quality(contents richness, aesthetics, personalization) on OTT service site trust and habit. A total of 335 surveys were used to test the proposed research hypotheses. The findings indicate that the strong predictors of continuance intention are trust and habit. The findings also show that aesthetics and personalization have a significant effect on trust while contents richness is not related to trust. In addition, contents richness and personalization are proven to be major determinants of habit while aesthetics has no impact on habit. Implications and future directions are discussed." @default.
- W2999692913 created "2020-01-23" @default.
- W2999692913 creator A5020102050 @default.
- W2999692913 creator A5076334455 @default.
- W2999692913 date "2019-08-31" @default.
- W2999692913 modified "2023-09-27" @default.
- W2999692913 title "A Study on the Effects of Site Quality, Trust, and Habit on User Continuance Intention in OTT Service Site" @default.
- W2999692913 doi "https://doi.org/10.37272/jiecr.2019.08.19.4.99" @default.
- W2999692913 hasPublicationYear "2019" @default.
- W2999692913 type Work @default.
- W2999692913 sameAs 2999692913 @default.
- W2999692913 citedByCount "0" @default.
- W2999692913 crossrefType "journal-article" @default.
- W2999692913 hasAuthorship W2999692913A5020102050 @default.
- W2999692913 hasAuthorship W2999692913A5076334455 @default.
- W2999692913 hasConcept C100521375 @default.
- W2999692913 hasConcept C112698675 @default.
- W2999692913 hasConcept C116537 @default.
- W2999692913 hasConcept C144133560 @default.
- W2999692913 hasConcept C15744967 @default.
- W2999692913 hasConcept C162853370 @default.
- W2999692913 hasConcept C166957645 @default.
- W2999692913 hasConcept C183003079 @default.
- W2999692913 hasConcept C205649164 @default.
- W2999692913 hasConcept C2779343474 @default.
- W2999692913 hasConcept C2780081655 @default.
- W2999692913 hasConcept C2780378061 @default.
- W2999692913 hasConcept C44670240 @default.
- W2999692913 hasConcept C77805123 @default.
- W2999692913 hasConceptScore W2999692913C100521375 @default.
- W2999692913 hasConceptScore W2999692913C112698675 @default.
- W2999692913 hasConceptScore W2999692913C116537 @default.
- W2999692913 hasConceptScore W2999692913C144133560 @default.
- W2999692913 hasConceptScore W2999692913C15744967 @default.
- W2999692913 hasConceptScore W2999692913C162853370 @default.
- W2999692913 hasConceptScore W2999692913C166957645 @default.
- W2999692913 hasConceptScore W2999692913C183003079 @default.
- W2999692913 hasConceptScore W2999692913C205649164 @default.
- W2999692913 hasConceptScore W2999692913C2779343474 @default.
- W2999692913 hasConceptScore W2999692913C2780081655 @default.
- W2999692913 hasConceptScore W2999692913C2780378061 @default.
- W2999692913 hasConceptScore W2999692913C44670240 @default.
- W2999692913 hasConceptScore W2999692913C77805123 @default.
- W2999692913 hasLocation W29996929131 @default.
- W2999692913 hasOpenAccess W2999692913 @default.
- W2999692913 hasPrimaryLocation W29996929131 @default.
- W2999692913 hasRelatedWork W168540541 @default.
- W2999692913 hasRelatedWork W2026163007 @default.
- W2999692913 hasRelatedWork W2070646556 @default.
- W2999692913 hasRelatedWork W2078399644 @default.
- W2999692913 hasRelatedWork W2130638198 @default.
- W2999692913 hasRelatedWork W2151521921 @default.
- W2999692913 hasRelatedWork W2166061228 @default.
- W2999692913 hasRelatedWork W2248739547 @default.
- W2999692913 hasRelatedWork W2257206924 @default.
- W2999692913 hasRelatedWork W2290845009 @default.
- W2999692913 hasRelatedWork W2394658175 @default.
- W2999692913 hasRelatedWork W2562566121 @default.
- W2999692913 hasRelatedWork W2898738567 @default.
- W2999692913 hasRelatedWork W2900613059 @default.
- W2999692913 hasRelatedWork W2905464013 @default.
- W2999692913 hasRelatedWork W2908146178 @default.
- W2999692913 hasRelatedWork W3110530446 @default.
- W2999692913 hasRelatedWork W3165867033 @default.
- W2999692913 hasRelatedWork W48423094 @default.
- W2999692913 hasRelatedWork W885849835 @default.
- W2999692913 isParatext "false" @default.
- W2999692913 isRetracted "false" @default.
- W2999692913 magId "2999692913" @default.
- W2999692913 workType "article" @default.