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- W2999847558 abstract "Public radio management involves fundraising management drives. This study uses a content analysis of a public radio pledge on two statewide networks to analyze the way public radio stations appeal to different donor motivations. The study finds that appeals to self-interest are the most common, and appeals to altruism are the least common. Also, when the programming content is news or talk, appeals tend to be more rational than when the programming content is music. An interview with the chief operating officer of these networks shed some light on the strategies behind these fundraising practices." @default.
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- W2999847558 date "2020-01-18" @default.
- W2999847558 modified "2023-10-16" @default.
- W2999847558 title "Pledge Now (To Benefit Yourself)! An Analysis of Public Radio Fundraising" @default.
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- W2999847558 doi "https://doi.org/10.1080/19376529.2019.1698045" @default.
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