Matches in SemOpenAlex for { <https://semopenalex.org/work/W3000664577> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W3000664577 endingPage "222" @default.
- W3000664577 startingPage "204" @default.
- W3000664577 abstract "The gay community has generally been stereotyped and excluded from spaces in our society. This is reflected in political or commercial advertising campaigns, with those that have been inclusive being very scarce at a global level. With the aim of analyzing the mechanisms in the current dynamics of advertising campaigns, the present case study makes a literature review and a reflection on this social fact, addressing the feasibility and need to give voice to this community, making a critical analysis of the importance of being inclusive in today's society, suggesting a proposal based on Gross (2001) model applied in advertising campaigns for the gay community in Mexico, and Moreno (2006), that could lead to a huge potential for both Mexican companies and advertising agencies to address this community, not only as a market element, but also as an element of social justice. The results suggest that the existing gap in advertising is evident both in Mexico and Latin American context and including these communities seems to be relevant for both its economies and societies." @default.
- W3000664577 created "2020-01-23" @default.
- W3000664577 creator A5025245093 @default.
- W3000664577 creator A5030636830 @default.
- W3000664577 creator A5044748422 @default.
- W3000664577 creator A5087711490 @default.
- W3000664577 date "2020-01-15" @default.
- W3000664577 modified "2023-09-25" @default.
- W3000664577 title "Real inclusion or simulation? An exploration of advertising campaigns and the gay community in Mexico" @default.
- W3000664577 cites W1544482855 @default.
- W3000664577 cites W1599231832 @default.
- W3000664577 cites W1970156759 @default.
- W3000664577 cites W2004985958 @default.
- W3000664577 cites W2005920005 @default.
- W3000664577 cites W2010258931 @default.
- W3000664577 cites W2027683239 @default.
- W3000664577 cites W2082670191 @default.
- W3000664577 cites W2083626554 @default.
- W3000664577 cites W2087983264 @default.
- W3000664577 cites W2120519680 @default.
- W3000664577 cites W2122029758 @default.
- W3000664577 cites W2150181673 @default.
- W3000664577 cites W2164908162 @default.
- W3000664577 cites W2166630092 @default.
- W3000664577 cites W2228688190 @default.
- W3000664577 cites W2261256998 @default.
- W3000664577 cites W3123027562 @default.
- W3000664577 cites W565561218 @default.
- W3000664577 doi "https://doi.org/10.36390/telos221.14" @default.
- W3000664577 hasPublicationYear "2020" @default.
- W3000664577 type Work @default.
- W3000664577 sameAs 3000664577 @default.
- W3000664577 citedByCount "3" @default.
- W3000664577 countsByYear W30006645772021 @default.
- W3000664577 countsByYear W30006645772022 @default.
- W3000664577 crossrefType "journal-article" @default.
- W3000664577 hasAuthorship W3000664577A5025245093 @default.
- W3000664577 hasAuthorship W3000664577A5030636830 @default.
- W3000664577 hasAuthorship W3000664577A5044748422 @default.
- W3000664577 hasAuthorship W3000664577A5087711490 @default.
- W3000664577 hasBestOaLocation W30006645771 @default.
- W3000664577 hasConcept C107993555 @default.
- W3000664577 hasConcept C109359841 @default.
- W3000664577 hasConcept C110350745 @default.
- W3000664577 hasConcept C112698675 @default.
- W3000664577 hasConcept C144024400 @default.
- W3000664577 hasConcept C144133560 @default.
- W3000664577 hasConcept C158886217 @default.
- W3000664577 hasConcept C166957645 @default.
- W3000664577 hasConcept C17744445 @default.
- W3000664577 hasConcept C199539241 @default.
- W3000664577 hasConcept C200288055 @default.
- W3000664577 hasConcept C205649164 @default.
- W3000664577 hasConcept C2779343474 @default.
- W3000664577 hasConcept C2982832299 @default.
- W3000664577 hasConcept C36289849 @default.
- W3000664577 hasConcept C39549134 @default.
- W3000664577 hasConcept C94625758 @default.
- W3000664577 hasConceptScore W3000664577C107993555 @default.
- W3000664577 hasConceptScore W3000664577C109359841 @default.
- W3000664577 hasConceptScore W3000664577C110350745 @default.
- W3000664577 hasConceptScore W3000664577C112698675 @default.
- W3000664577 hasConceptScore W3000664577C144024400 @default.
- W3000664577 hasConceptScore W3000664577C144133560 @default.
- W3000664577 hasConceptScore W3000664577C158886217 @default.
- W3000664577 hasConceptScore W3000664577C166957645 @default.
- W3000664577 hasConceptScore W3000664577C17744445 @default.
- W3000664577 hasConceptScore W3000664577C199539241 @default.
- W3000664577 hasConceptScore W3000664577C200288055 @default.
- W3000664577 hasConceptScore W3000664577C205649164 @default.
- W3000664577 hasConceptScore W3000664577C2779343474 @default.
- W3000664577 hasConceptScore W3000664577C2982832299 @default.
- W3000664577 hasConceptScore W3000664577C36289849 @default.
- W3000664577 hasConceptScore W3000664577C39549134 @default.
- W3000664577 hasConceptScore W3000664577C94625758 @default.
- W3000664577 hasIssue "1" @default.
- W3000664577 hasLocation W30006645771 @default.
- W3000664577 hasLocation W30006645772 @default.
- W3000664577 hasOpenAccess W3000664577 @default.
- W3000664577 hasPrimaryLocation W30006645771 @default.
- W3000664577 hasRelatedWork W1567268808 @default.
- W3000664577 hasRelatedWork W1981235387 @default.
- W3000664577 hasRelatedWork W2017619193 @default.
- W3000664577 hasRelatedWork W2313836409 @default.
- W3000664577 hasRelatedWork W2748952813 @default.
- W3000664577 hasRelatedWork W2899084033 @default.
- W3000664577 hasRelatedWork W3000664577 @default.
- W3000664577 hasRelatedWork W4312234243 @default.
- W3000664577 hasRelatedWork W4312678479 @default.
- W3000664577 hasRelatedWork W647867107 @default.
- W3000664577 hasVolume "22" @default.
- W3000664577 isParatext "false" @default.
- W3000664577 isRetracted "false" @default.
- W3000664577 magId "3000664577" @default.
- W3000664577 workType "article" @default.