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- W3001171035 abstract "This study’s objective is to map how the audience creates an image about a tourismdestination through user-generated content. Literature has stated that UGC aids at promoting atourism destination and generates awareness for various services or local problems (De Bruyn &Lilien, 2008). The present research challenges the idea that dark tourism creates a negativeimage for a destination. Therefore, the researcher has chosen the example of Colombia toanalyze how dark tourism can change positively tourists’ perceptions about a destination.For this study, foreign traveler’s reviews from TripAdvisor were analyzed in order torespond to the research question: How does the portrayal in social media of “negative touristassets” affect the image of countries – specifically, how does the portrayal of drug tourism insocial media affects the image of Colombia among foreign tourists? The criteria for choosing thereviews was that they had to be written by foreign tourists, due to different perspective touristsmight have about the culture and current situation in Colombia.For this study, thematic analysis was chosen as analysis method of the dataset. The mainfindings of this study exposed that dark tourism can have a positive impact over a tourismdestination because social media and especially UGC, have a great impact on tourists’ decisionswhen choosing a destination to travel to. In some cases, user-generated-content has become agreat asset to erase the negative stigma of a country that has been known to have a high levelof violence. Therefore, making tourists curious to visit the places they have seen in series suchas “Narcos” and interact with locals. By studying the effect of narco-tours in Medellin, Colombiaover tourists’ perceptions about the country, this study showsthat travelers enjoy learning aboutthe dark part of Colombia’s history. According to the results from the analysis, tourists considerthat by educating themselves about what happened in the recent history of Colombia, suchevents can be avoided in the future. Moreover, the country is seen as prosperous and with apositive look over the future. An identified gap in the tourism industry and poorly studied is howdark tourism influences people's perceptions about the destination and if the UGC helps atchanging opinions. It is important to know how dark tourism influences tourists’ perceptionsabout a destination because, marketing and governmental bodies can use travelers’ feedback toimprove their tourism in the area." @default.
- W3001171035 created "2020-01-30" @default.
- W3001171035 creator A5001807583 @default.
- W3001171035 date "2019-10-10" @default.
- W3001171035 modified "2023-09-27" @default.
- W3001171035 title "Electronic word of mouth (eWOM) effects on tourists’ perceptions towards a destination The case study of Colombia and dark tourism" @default.
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