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- W3001520215 abstract "Low-nutrient, calorie-dense foods and beverages are increasingly advertised and promoted to youth via social media marketing. Older children and adolescents regularly use social networking sites such as Facebook, typically with minimal parental oversight. Marketers of sugary drinks, fast food, candy, and other unhealthy snacks maintain their own brand pages on Facebook and encourage young people to “like” them and share messages with friends. Public health experts also warn that marketing to youth through social media may be unfair and deceptive because this form of marketing is more difficult to recognize as a persuasive attempt and exploits youths’ vulnerability to peer inf luence. What happens when a teenager chooses to “like” a brand such as Coca-Cola or Oreos? How many marketing messages do teens receive from food/beverage companies that they have “liked”? What other types of commercial messages for unhealthy foods and beverages typically appear on teens’ Facebook pages? This study provides the first empirical insight towards answering such questions." @default.
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- W3001520215 date "2015-09-16" @default.
- W3001520215 modified "2023-09-23" @default.
- W3001520215 title "Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns" @default.
- W3001520215 doi "https://doi.org/10.4324/9781315714790-27" @default.
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