Matches in SemOpenAlex for { <https://semopenalex.org/work/W3003641287> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W3003641287 abstract "The increase in the number of men who have become more meticulous about their grooming and appearance, also known as metrosexuals, indicates that the beauty industry no longer focuses on females alone. While metrosexuality is making its presence felt in society, the increased sales of male fairness creams particularly in the East reveals another trend, male skin whitening. This trend challenges two gender norms: beauty practice and fair skin as a beauty ideal, which are traditionally associated with females. The semiotic analysis of product packaging investigates how L’Oreal Men Expert's (LME) whitening series, White Activ (sold in Malaysia) negotiates skin whitening among Malaysian men. Looking at L’Oreal Paris' (LP) whitening series, White Perfect, as a comparison, the study analysed how male skin whitening is represented differently from female skin whitening. The findings show that LME presents a different set of notions that form a male version of skin whitening and fair skin. It replaces key notions behind skin whitening, e.g. replacing skin whitening and skin lightening with skin brightening and non-whitening; passivity of the skin-whitening practice with activeness; as well as replaces the skin whitening rationales for fair skin as the physical marker of social status and wealth with fair skin as a physical indicator of strength and health; and for beautification with problem-solving. Also, LME projects another version of “fair skin” by redefining skin tone, complexion, and whiteness, in which related notions of fair skin, i.e. skin tone and purity, are replaced with skin brightness and cleanliness. The male version of skin whitening and fair skin separates men from femininity as well as draws a masculine space in the female domain of skin whitening. Such antifemininity forms a new gender binary, differentiating male and female skin whitening." @default.
- W3003641287 created "2020-02-07" @default.
- W3003641287 creator A5030995073 @default.
- W3003641287 creator A5035795426 @default.
- W3003641287 date "2019-02-24" @default.
- W3003641287 modified "2023-09-26" @default.
- W3003641287 title "Mirror, mirror on the wall, who’s the fairest ‘hunk’ of them all?:Negotiating a masculine notion of skin whitening for Malaysian men" @default.
- W3003641287 hasPublicationYear "2019" @default.
- W3003641287 type Work @default.
- W3003641287 sameAs 3003641287 @default.
- W3003641287 citedByCount "0" @default.
- W3003641287 crossrefType "journal-article" @default.
- W3003641287 hasAuthorship W3003641287A5030995073 @default.
- W3003641287 hasAuthorship W3003641287A5035795426 @default.
- W3003641287 hasConcept C107038049 @default.
- W3003641287 hasConcept C142362112 @default.
- W3003641287 hasConcept C142724271 @default.
- W3003641287 hasConcept C154945302 @default.
- W3003641287 hasConcept C16005928 @default.
- W3003641287 hasConcept C2776144398 @default.
- W3003641287 hasConcept C2779078452 @default.
- W3003641287 hasConcept C2779717098 @default.
- W3003641287 hasConcept C2780620123 @default.
- W3003641287 hasConcept C3018637512 @default.
- W3003641287 hasConcept C3019497199 @default.
- W3003641287 hasConcept C41008148 @default.
- W3003641287 hasConcept C45904493 @default.
- W3003641287 hasConcept C71924100 @default.
- W3003641287 hasConcept C98274493 @default.
- W3003641287 hasConceptScore W3003641287C107038049 @default.
- W3003641287 hasConceptScore W3003641287C142362112 @default.
- W3003641287 hasConceptScore W3003641287C142724271 @default.
- W3003641287 hasConceptScore W3003641287C154945302 @default.
- W3003641287 hasConceptScore W3003641287C16005928 @default.
- W3003641287 hasConceptScore W3003641287C2776144398 @default.
- W3003641287 hasConceptScore W3003641287C2779078452 @default.
- W3003641287 hasConceptScore W3003641287C2779717098 @default.
- W3003641287 hasConceptScore W3003641287C2780620123 @default.
- W3003641287 hasConceptScore W3003641287C3018637512 @default.
- W3003641287 hasConceptScore W3003641287C3019497199 @default.
- W3003641287 hasConceptScore W3003641287C41008148 @default.
- W3003641287 hasConceptScore W3003641287C45904493 @default.
- W3003641287 hasConceptScore W3003641287C71924100 @default.
- W3003641287 hasConceptScore W3003641287C98274493 @default.
- W3003641287 hasLocation W30036412871 @default.
- W3003641287 hasOpenAccess W3003641287 @default.
- W3003641287 hasPrimaryLocation W30036412871 @default.
- W3003641287 hasRelatedWork W1573486587 @default.
- W3003641287 hasRelatedWork W1977566785 @default.
- W3003641287 hasRelatedWork W1991173265 @default.
- W3003641287 hasRelatedWork W1998381279 @default.
- W3003641287 hasRelatedWork W2008847746 @default.
- W3003641287 hasRelatedWork W2128529560 @default.
- W3003641287 hasRelatedWork W2471422425 @default.
- W3003641287 hasRelatedWork W2490024894 @default.
- W3003641287 hasRelatedWork W2804447677 @default.
- W3003641287 hasRelatedWork W2895442865 @default.
- W3003641287 hasRelatedWork W3048580951 @default.
- W3003641287 isParatext "false" @default.
- W3003641287 isRetracted "false" @default.
- W3003641287 magId "3003641287" @default.
- W3003641287 workType "article" @default.