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- W3003886604 abstract "This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and customer satisfaction. Impulse buying behaviour has a positive and significant effect on customer satisfaction." @default.
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- W3003886604 date "2019-02-08" @default.
- W3003886604 modified "2023-10-06" @default.
- W3003886604 title "The Influence of Fashion Lifestyle, Sales Promotion, and Self Image to Impulse Buying Behaviour and Customer Satisfaction" @default.
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- W3003886604 doi "https://doi.org/10.29138/prd.v1i1.58" @default.
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