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- W3004316254 abstract "Not only firms need to maintain good relationships with their customers or the users of their products andlor services, they also need to have good relationships with their marketing channels. Each and every company in an industry has to have a competitive strategy to do their businesses and create values to the customers. This study investigates the effects of relationalism level on firm's competitive strategic types, which includes aggressive marketing strategy, product specialization strategy, and price leadership strategy.Data was collected using survey design, in which we distributed questionnaires directly to sales managers and marketing managers as the respondents in this study. The usable data from 162 respondents were analyzed using AMOS 18.0.Results of this study shows that relationalism level has positive effects on both aggressive marketing strategy and price leadership strategy, but does not negatively affect product specialization strategy." @default.
- W3004316254 created "2020-02-07" @default.
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- W3004316254 date "2013-11-01" @default.
- W3004316254 modified "2023-09-23" @default.
- W3004316254 title "THE EFFECTS OF RELATIONALISM NORMS ON COMPETITIVE STRATEGY" @default.
- W3004316254 hasPublicationYear "2013" @default.
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