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- W3004578006 abstract "As we come to the end of Part I, you may well be wondering why we subtitled this book “Rewriting Enterprise DNA” when we have hardly mentioned the subject of DNA up until now. So, we would like to take the opportunity to introduce a bit of tangential thinking that will hopefully provoke your thinking and put the title in context, before we move into Part II “Designing the Transformation.”It’s easy to make a glib reference to DNA when referring to the culture, make-up, and characteristics of an organization, but the parallels between enterprises and biological organisms are more pronounced than we might first think, particularly in the context of transforming their foundational building blocks." @default.
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- W3004578006 date "2020-01-01" @default.
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- W3004578006 title "Rewriting Enterprise DNA—Achieving Fundamental and Intentional Transformation" @default.
- W3004578006 doi "https://doi.org/10.1007/978-3-030-37955-1_6" @default.
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