Matches in SemOpenAlex for { <https://semopenalex.org/work/W3005033133> ?p ?o ?g. }
- W3005033133 endingPage "876" @default.
- W3005033133 startingPage "863" @default.
- W3005033133 abstract "Purpose Reflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience of brand management, this study aims to explore the mechanism of employees’ NWOM in the emotional exhaustion context. Design/methodology/approach Focusing on employees’ active brand-oriented deviances, this study used a surveyed data set ( n = 150) collected from negatively aroused employees experiencing a negative event within their organization. Structural equation modeling was adopted to test the hypotheses. Findings The current study revealed that employees’ NWOM is associated with emotional exhaustion. Also, it discovered that emotional exhaustion is more strongly associated with employees’ NWOM than turnover intention. Research limitations/implications Relying on self-regulation theory, the current study identified emotional exhaustion as a critical antecedent of employees’ NWOM. Future researchers can use the longitudinal research design or temporal separation as an effort to prevent common method variance. Practical implications Internal audiences engage in negative brand-oriented performance by spreading NWOM. Further, the advance in social media may instigate NWOM spread by internal audiences to external audiences. Originality/value This paper tests the explanatory power of conservation of resources theory and self-regulatory theory in terms of the impact of employees’ emotional exhaustion on NWOM and turnover intention." @default.
- W3005033133 created "2020-02-14" @default.
- W3005033133 creator A5013554036 @default.
- W3005033133 creator A5091692398 @default.
- W3005033133 date "2020-01-27" @default.
- W3005033133 modified "2023-10-16" @default.
- W3005033133 title "Internal audience strikes back from the outside: emotionally exhausted employees’ negative word-of-mouth as the active brand-oriented deviance" @default.
- W3005033133 cites W129624818 @default.
- W3005033133 cites W1547144105 @default.
- W3005033133 cites W1556573511 @default.
- W3005033133 cites W1702670062 @default.
- W3005033133 cites W1811578275 @default.
- W3005033133 cites W1857617898 @default.
- W3005033133 cites W1978529020 @default.
- W3005033133 cites W1981537149 @default.
- W3005033133 cites W1986568500 @default.
- W3005033133 cites W1988052738 @default.
- W3005033133 cites W1989362746 @default.
- W3005033133 cites W1989763926 @default.
- W3005033133 cites W1991000791 @default.
- W3005033133 cites W1991258393 @default.
- W3005033133 cites W1995904542 @default.
- W3005033133 cites W1997433106 @default.
- W3005033133 cites W1997869247 @default.
- W3005033133 cites W2002509673 @default.
- W3005033133 cites W2003119551 @default.
- W3005033133 cites W2006618051 @default.
- W3005033133 cites W2010335529 @default.
- W3005033133 cites W2011046517 @default.
- W3005033133 cites W2017785465 @default.
- W3005033133 cites W2020091999 @default.
- W3005033133 cites W2022699253 @default.
- W3005033133 cites W2022942412 @default.
- W3005033133 cites W2024300665 @default.
- W3005033133 cites W2024896073 @default.
- W3005033133 cites W2030635707 @default.
- W3005033133 cites W2032842917 @default.
- W3005033133 cites W2033695357 @default.
- W3005033133 cites W2034575659 @default.
- W3005033133 cites W2035831420 @default.
- W3005033133 cites W2040384293 @default.
- W3005033133 cites W2041563290 @default.
- W3005033133 cites W2041713396 @default.
- W3005033133 cites W2041981868 @default.
- W3005033133 cites W2043738826 @default.
- W3005033133 cites W2044298660 @default.
- W3005033133 cites W2045745167 @default.
- W3005033133 cites W2047672958 @default.
- W3005033133 cites W2052715545 @default.
- W3005033133 cites W2055746913 @default.
- W3005033133 cites W2057583389 @default.
- W3005033133 cites W2060611812 @default.
- W3005033133 cites W2061568912 @default.
- W3005033133 cites W2062334709 @default.
- W3005033133 cites W2062541368 @default.
- W3005033133 cites W2068405465 @default.
- W3005033133 cites W2074641669 @default.
- W3005033133 cites W2078831478 @default.
- W3005033133 cites W2085777002 @default.
- W3005033133 cites W2086240172 @default.
- W3005033133 cites W2092142311 @default.
- W3005033133 cites W2092419373 @default.
- W3005033133 cites W2093791871 @default.
- W3005033133 cites W2094892789 @default.
- W3005033133 cites W2098263212 @default.
- W3005033133 cites W2098363794 @default.
- W3005033133 cites W2106096361 @default.
- W3005033133 cites W2107309765 @default.
- W3005033133 cites W2108193172 @default.
- W3005033133 cites W2109900598 @default.
- W3005033133 cites W2110357361 @default.
- W3005033133 cites W2110579313 @default.
- W3005033133 cites W2113390049 @default.
- W3005033133 cites W2117621513 @default.
- W3005033133 cites W2120150362 @default.
- W3005033133 cites W2121228945 @default.
- W3005033133 cites W2121779059 @default.
- W3005033133 cites W2123556185 @default.
- W3005033133 cites W2123817056 @default.
- W3005033133 cites W2126327468 @default.
- W3005033133 cites W2130713906 @default.
- W3005033133 cites W2132711073 @default.
- W3005033133 cites W2134104271 @default.
- W3005033133 cites W2136559276 @default.
- W3005033133 cites W2139783857 @default.
- W3005033133 cites W2144816256 @default.
- W3005033133 cites W2155564152 @default.
- W3005033133 cites W2158010191 @default.
- W3005033133 cites W2158107252 @default.
- W3005033133 cites W2158700073 @default.
- W3005033133 cites W2161749783 @default.
- W3005033133 cites W2162675268 @default.
- W3005033133 cites W2163348092 @default.
- W3005033133 cites W2165713436 @default.
- W3005033133 cites W2184943477 @default.
- W3005033133 cites W2201285395 @default.
- W3005033133 cites W2237393296 @default.
- W3005033133 cites W2280465155 @default.