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- W3005301847 abstract "To the Editor: Many teenagers struggle with initiating acne medications. 1 Tschen E. Addressing patient variability: clinical challenges in the initiation of acne treatment. Cutis. 2008; 82: 9-17 PubMed Google Scholar Common marketing techniques use the bandwagon effect to persuade consumers. The bandwagon effect is a psychological phenomenon in which individuals follow a particular trend because of the desire to conform to the masses. 2 Nadeau R. Cloutier E. Guay J.-H. New evidence about the existence of a bandwagon effect in the opinion formation process. Int Polit Sci Rev. 1993; 14: 203-213 Crossref Scopus (115) Google Scholar Many teenagers want to fit in among their peers and make decisions based on this idea. 3 Clasen D.R. Brown B.B. The multidimensionality of peer pressure in adolescence. J Youth Adolesc. 1985; 14: 451-468 Crossref PubMed Scopus (175) Google Scholar Moreover, the popularity of a treatment may be an indicator that the treatment is effective. 4 Sherif M. A study of some social factors in perception. Arch Psychol. 1935; 187: 60 Google Scholar ,5 Deutsch M. Gerard H.B. A study of normative and informational social influences upon individual judgment. J Abnorm Psychol. 1955; 51: 629-636 Crossref PubMed Scopus (3014) Google Scholar We hypothesized that teenagers would be more likely to report willingness to initiate an acne treatment after being presented with a bandwagon statement along with clinical data rather than just clinical data alone." @default.
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- W3005301847 date "2020-10-01" @default.
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- W3005301847 title "The bandwagon effect increases acne treatment willingness in teenagers" @default.
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- W3005301847 doi "https://doi.org/10.1016/j.jaad.2020.01.068" @default.
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