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- W3005981401 abstract "The purpose of this research is to know the influence of advertising on TV medium and brand awareness towards buying decision process body lotion Citra (survey at female student of SMAN 1 Purwakarta). This research is using quantitative approach and processing method using path analysis with software SPSS ver.20. Data used primary data from 100 female student of SMAN 1 Purwakarta. This research shows that there is influence of advertising on TV medium and brand awareness towards buying decision process body lotion Citra at female student of SMAN 1 Purwakarta." @default.
- W3005981401 created "2020-02-24" @default.
- W3005981401 creator A5073864712 @default.
- W3005981401 date "2016-12-30" @default.
- W3005981401 modified "2023-09-24" @default.
- W3005981401 title "Pengaruh Iklan di Media TV dan Kesadaran Merek Terhadap Proses Keputusan Pembelian Body Lotion Citra" @default.
- W3005981401 doi "https://doi.org/10.35448/jmb.v9i1.5357" @default.
- W3005981401 hasPublicationYear "2016" @default.
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