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- W3006033386 abstract "Although it is suggested that materialism value leads to more purchase-evoked happiness, limited research has investigated the underlying mechanism of the relationship. The purpose of the paper is to fill the research gap, demonstrating how materialism increases purchase-evoked happiness. Two surveys with a student sample (n = 112) and an Amazon Mechanical Turk sample (n = 207) were conducted. Bootstrapping analysis was used to examine the data. The findings identify the mediating role of purchase’s impact on self plays between materialism and purchase-evoked happiness, and reveal that purchase type (material vs. experiential purchase) moderates the mediation. For material purchases, higher-materialism value leads to more perceived impact of the purchases on self, which in turn, results in more purchase-evoked happiness. For experiential purchases, there is no such mediation effect of the purchases’ impact on self between materialism and purchase-evoked happiness. This paper is the first research providing empirical support for materialists’ belief that material possessions influence them personally and identifying the mechanism under which materialism increases purchase-evoked happiness. It expands the research on materialism and purchase type by showing that materialism as a personal value interplays with purchase type in influencing how happiness is obtained from purchases." @default.
- W3006033386 created "2020-02-24" @default.
- W3006033386 creator A5087898362 @default.
- W3006033386 date "2020-02-11" @default.
- W3006033386 modified "2023-10-16" @default.
- W3006033386 title "Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self" @default.
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- W3006033386 doi "https://doi.org/10.1080/21639159.2019.1700150" @default.
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