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- W3006633885 abstract "Many online shoppers initially acquired through paid search advertising later return to the same website directly. These so-called “direct type-in” visits can be an important indirect effect of pai..." @default.
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- W3006633885 date "2011-07-01" @default.
- W3006633885 modified "2023-09-26" @default.
- W3006633885 title "Modeling Indirect Effects of Paid Search Advertising" @default.
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- W3006633885 doi "https://doi.org/10.5555/2804919.2804924" @default.
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