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• W3006670230 abstract "This study explores the changing state of television by measuring binge-watching and its association with narrative transportation, using longitudinal data. The analysis based on a Hierarchical Linear Modeling found that the amount of binge-watching had a positive logarithmic association with transportation—the effect power lessens as binge-watching rate increases. Further, one’s typical binge frequency weakened the relationship between viewing session length and transportation. Overall, more frequent binge-watching reduces its effect power on transportation. Implications for theory and industry are also discussed." @default.
• W3006670230 created "2020-02-24" @default.
• W3006670230 creator A5086568465 @default.
• W3006670230 date "2020-02-13" @default.
• W3006670230 modified "2023-10-11" @default.
• W3006670230 title "Binge-Watching as a Predictor of Narrative Transportation Using HLM" @default.
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• W3006670230 doi "https://doi.org/10.1080/08838151.2020.1718985" @default.
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