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- W3006985462 abstract "Jyoti Puri examines Hindu nationalism’s traffic in a popular strand of yoga, one aimed at enhancing health and wellbeing, which has become popular in India and across the world, and while many ‘yogas’ coexist, this chapter enquires into the Hindu Right’s mobilization of this iteration of yoga in representing India as Hindu, which has gained purchase in India, US, Europe and elsewhere. Puri explores the convergence of support around yoga, raising the question of its political and cultural significance to pro-Hindu forces. Looking at nation branding through the lens of yoga provides an opportunity to consider the image-making that is currently underway, advancing Hindutva’s exclusionary programs at home while navigating imperatives of international politics, business and foreign investment, and other fundamental elements of neoliberal capital." @default.
- W3006985462 created "2020-03-06" @default.
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- W3006985462 date "2019-08-01" @default.
- W3006985462 modified "2023-09-26" @default.
- W3006985462 title "Sculpting the Saffron Body" @default.
- W3006985462 doi "https://doi.org/10.1093/oso/9780190078171.003.0018" @default.
- W3006985462 hasPublicationYear "2019" @default.
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