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- W3007090855 abstract "Purpose The objective of this paper is to propose a consumer-behavior-based intelligence (CBBI) model to identify market structure so as to monitor product competition. Competitive intelligence extracted from Chinese e-business clickstream data is exploited to examine the relevance of consumers' heterogeneous behavioral feedback, namely, click, tag-into-favorite, time-of-browsing, add-into-cart, and remove-from-cart, to visualize the competitive product market structure and to predict product-level sales." @default.
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- W3007090855 date "2020-02-28" @default.
- W3007090855 modified "2023-10-18" @default.
- W3007090855 title "Identifying market structure to monitor product competition using a consumer-behavior-based intelligence model" @default.
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- W3007090855 doi "https://doi.org/10.1108/apjml-08-2019-0497" @default.
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