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- W3007525188 abstract "After introducing the theoretical groundwork for this dissertation, Sect. 2.1 delivers the most important definitions. Section 2.2 reviews the most important international project management standards to assess how these standards consider differences in national culture. The following Sect. 2.3 analyzes how project stakeholder and customer management is addressed in project management standards, methods and handbooks. It will be shown that customer management is largely addressed within the framework of project stakeholder management, and that there is no unified, coherent approach on how to manage project customers. Section 2.4 introduces the relevant theory on cultural differences and cultural dimensions. The second part of this chapter will address concepts of cultural intelligence and intercultural competence, to establish an understanding of how to deal with cultural differences and improve intercultural communication. Building on this, Sect. 2.5 presents the process and results of a structured literature review in the field of intercultural project customer engagement. This aims at identifying impact factors for the appropriate and effective intercultural engagement of project customers. It leads to the proposal of a relational model for intercultural project customer engagement in 2.5. This model will conclude this chapter and completes the theoretical framework of this dissertation." @default.
- W3007525188 created "2020-03-06" @default.
- W3007525188 creator A5025410121 @default.
- W3007525188 date "2020-01-01" @default.
- W3007525188 modified "2023-09-27" @default.
- W3007525188 title "Theory in Intercultural Project Customer Engagement" @default.
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