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- W3007745035 abstract "Imagine a scenario in which a new marketing executive is welcomed with these words, “An enhanced marketing capability would obviate the need to hire a PR consultant.” What would be his reaction? Will he look for a corner to look into the Dictionary App in his mobile? Will he recheck the credentials of the boss who has been known for, “You are fired”? Or will he confidently answer, “In reply I wish to state that a PR consultancy will be much more effectual, in the light of the preponderance of the obvious evidences”. So, isn’t it obvious that in the game of words, words beat the words and make us a winner. In this glocalised and competitive world, words are of the utmost importance. And they should not be the cause of you getting sidelined or ignored. As is obvious, words not only beautify communication but also embellish our interpersonal relations. The better word-equipped we are, the better will be the impact we will have in the society and at the workplace. In today’s age when the words are getting truncated, emojis are becoming preferences, abbreviations are entering the dictionaries and acronyms are becoming popular, isn’t it challenging for a teacher to teach more and more new words to the students. To top it all professional vocabulary becomes more arduous to be taught and learnt. As big as the challenge is, bigger should be the ways of overcoming it. Some of the creative ways to impart the love for business vocabulary can be •Market Trips•Business awards: Asking the students to initiate business awards at micro level•Story telling with Occupational Vocabulary•Dictionary compiling of technical words•Flea Market" @default.
- W3007745035 created "2020-03-06" @default.
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- W3007745035 date "2018-07-01" @default.
- W3007745035 modified "2023-09-27" @default.
- W3007745035 title "ENHANCING VOCABULARY THROUGH ENGAGING METHODS: CHALLENGES AND SOLUTIONS" @default.
- W3007745035 hasPublicationYear "2018" @default.
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