Matches in SemOpenAlex for { <https://semopenalex.org/work/W3008082841> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W3008082841 endingPage "16" @default.
- W3008082841 startingPage "16" @default.
- W3008082841 abstract "This study aims to determine the effect of parasocial interaction, perceived enjoyment, perceived usefulness, and negative affect of social media users on the urge to buy impulsively. Data was taken by distributing questionnaires online involving 189 female respondents who watched the beauty blog video on Youtube. The location of this research in Indonesia. Hypothesis testing using Partial Least Squares (PLS). The results of the study show that parasocial interaction, perceived enjoyment, perceived usefulness affect the urge to buy impulsively. In contrast, negative affect harms the urge to buy impulsively. The results of this study have implications for cosmetics marketers who use YouTube as one of their marketing media in improving marketing strategies that are more effective in attracting users through impulsive buying." @default.
- W3008082841 created "2020-03-06" @default.
- W3008082841 creator A5035533255 @default.
- W3008082841 date "2020-02-24" @default.
- W3008082841 modified "2023-09-23" @default.
- W3008082841 title "Anteseden Urge to Buy Impulsively: Studi Beauty Vlog pada Sosial Media Youtube" @default.
- W3008082841 cites W1551359504 @default.
- W3008082841 cites W1588544206 @default.
- W3008082841 cites W1656810637 @default.
- W3008082841 cites W1777859530 @default.
- W3008082841 cites W1975086943 @default.
- W3008082841 cites W1977959176 @default.
- W3008082841 cites W1985103963 @default.
- W3008082841 cites W2011447549 @default.
- W3008082841 cites W2019199906 @default.
- W3008082841 cites W2030761102 @default.
- W3008082841 cites W2039159527 @default.
- W3008082841 cites W2073055306 @default.
- W3008082841 cites W2085560068 @default.
- W3008082841 cites W2097201529 @default.
- W3008082841 cites W2102497998 @default.
- W3008082841 cites W2141682041 @default.
- W3008082841 cites W2207195451 @default.
- W3008082841 cites W2231640812 @default.
- W3008082841 cites W2316452506 @default.
- W3008082841 cites W2511263165 @default.
- W3008082841 cites W2538651458 @default.
- W3008082841 cites W2585422198 @default.
- W3008082841 cites W2588157951 @default.
- W3008082841 cites W2595142653 @default.
- W3008082841 cites W6042620 @default.
- W3008082841 doi "https://doi.org/10.20473/jmtt.v13i1.15351" @default.
- W3008082841 hasPublicationYear "2020" @default.
- W3008082841 type Work @default.
- W3008082841 sameAs 3008082841 @default.
- W3008082841 citedByCount "0" @default.
- W3008082841 crossrefType "journal-article" @default.
- W3008082841 hasAuthorship W3008082841A5035533255 @default.
- W3008082841 hasBestOaLocation W30080828411 @default.
- W3008082841 hasConcept C112698675 @default.
- W3008082841 hasConcept C136764020 @default.
- W3008082841 hasConcept C144133560 @default.
- W3008082841 hasConcept C15744967 @default.
- W3008082841 hasConcept C17744445 @default.
- W3008082841 hasConcept C199539241 @default.
- W3008082841 hasConcept C2776035688 @default.
- W3008082841 hasConcept C2780620123 @default.
- W3008082841 hasConcept C41008148 @default.
- W3008082841 hasConcept C46312422 @default.
- W3008082841 hasConcept C518677369 @default.
- W3008082841 hasConcept C77805123 @default.
- W3008082841 hasConceptScore W3008082841C112698675 @default.
- W3008082841 hasConceptScore W3008082841C136764020 @default.
- W3008082841 hasConceptScore W3008082841C144133560 @default.
- W3008082841 hasConceptScore W3008082841C15744967 @default.
- W3008082841 hasConceptScore W3008082841C17744445 @default.
- W3008082841 hasConceptScore W3008082841C199539241 @default.
- W3008082841 hasConceptScore W3008082841C2776035688 @default.
- W3008082841 hasConceptScore W3008082841C2780620123 @default.
- W3008082841 hasConceptScore W3008082841C41008148 @default.
- W3008082841 hasConceptScore W3008082841C46312422 @default.
- W3008082841 hasConceptScore W3008082841C518677369 @default.
- W3008082841 hasConceptScore W3008082841C77805123 @default.
- W3008082841 hasIssue "1" @default.
- W3008082841 hasLocation W30080828411 @default.
- W3008082841 hasOpenAccess W3008082841 @default.
- W3008082841 hasPrimaryLocation W30080828411 @default.
- W3008082841 hasRelatedWork W1000309 @default.
- W3008082841 hasRelatedWork W12962915 @default.
- W3008082841 hasRelatedWork W1330596 @default.
- W3008082841 hasRelatedWork W13436607 @default.
- W3008082841 hasRelatedWork W26585403 @default.
- W3008082841 hasRelatedWork W27337645 @default.
- W3008082841 hasRelatedWork W28443358 @default.
- W3008082841 hasRelatedWork W28925523 @default.
- W3008082841 hasRelatedWork W3308431 @default.
- W3008082841 hasRelatedWork W9696894 @default.
- W3008082841 hasVolume "13" @default.
- W3008082841 isParatext "false" @default.
- W3008082841 isRetracted "false" @default.
- W3008082841 magId "3008082841" @default.
- W3008082841 workType "article" @default.