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- W300884523 abstract "The purpose of this work was to analyze the theater group Galpao based on Frankfurt’s critical theory, more precisely on Adorno and Horkheimer’s concept of Cultural Industry. Galpao group, created in Belo Horizonte twenty-six years ago, set out to resist and question the status quo, performing plays with critical contents, using popular Brazilian folklore and presenting themselves in the streets with the purpose of popularizing the theater art. However, during its trajectory, it was possible to observe some changes in the way of producing their work and searching for sponsorship. With the public’s acknowledgement, Galpao became famous and started to survive on private money. In this context, based on the Cultural Industry concept, it is possible to question if the sponsored art, transformed into merchandise, can be maintained as an instrument of resistance to capitalism. Furthermore, it is also possible to question the pertinence of Adorno and Horkheimer’s theory as an instrument of analysis of the complex market of cultural assets at present. Key-words: Cultural industry. Theater. Cultural production. 1 Graduacao em Administracao pela Pontificia Universidade Catolica de Minas Gerais; Mestre em Marketing pela UFSC; doutoranda em Administracao pela UFMG, na area de Estudos Organizacionais; e-mail: carola.maranhao@gmail.com 2 Graduada em Administracao pela UFMG; Mestranda nessa mesma instituicao. O trabalho de pesquisa para realizacao deste artigo foi realizado em Belo Horizonte. “A exigencia de uma unidade entre teoria e pratica tem degradado, irresistivelmente, a teoria, levando-a a um papel subalterno, removendo os proprios tracos que ela deveria trazer aquela unidade. O carimbo da pratica que nos exigimos de toda teoria toma o lugar de um censor” (Adorno)." @default.
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- W300884523 date "2009-01-01" @default.
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- W300884523 title "What do critics have to contribute to the understanding of Galpão group's trajectory?" @default.
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