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- W3009018741 endingPage "102072" @default.
- W3009018741 startingPage "102072" @default.
- W3009018741 abstract "Abstract Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential effect of two strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), on hotel ambidexterity. On the one hand, EO (MO) has a stronger impact on exploratory (exploitative) than on exploitative (exploratory) innovation. On the other hand, EO has a stronger impact than MO on both innovation forms. Furthermore, the synergy between EO and MO has a positive impact on exploitative and exploratory innovation, both of which in turn enhance hotel performance." @default.
- W3009018741 created "2020-03-06" @default.
- W3009018741 creator A5047235194 @default.
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- W3009018741 date "2020-07-01" @default.
- W3009018741 modified "2023-10-02" @default.
- W3009018741 title "The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity" @default.
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- W3009018741 doi "https://doi.org/10.1016/j.jretconser.2020.102072" @default.
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