FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3009346654> ?p ?o ?g. }

• W3009346654 endingPage "2149" @default.
• W3009346654 startingPage "2139" @default.
• W3009346654 abstract "Purpose Based on an organizational capability perspective, this paper aims to propose a development model for social media analytics (SMA) capability that can be applied to business-to-business (B2B) marketing, with the aim of facilitating the use and integration of SMA in B2B marketing and maximizing the benefits of business networks in the age of social media. Design/methodology/approach This is a critical interpretive synthesis of SMA publications collected from academic journals, business magazines and the SMA service industry. In addition, an inter-disciplinary approach was adopted by drawing upon both marketing and information systems literature. In total, 123 academic papers, 106 industry case studies and 141 magazine papers were identified and analyzed. The findings were synthesized and compiled to address the predefined research question. Findings An SMA capability development model is proposed. The proposed model consists of four inter-dependent levels (technological, operational, managed and strategic) that collectively transfer the technological capability of SMA to the dynamic organizational capability. Each level of SMA capability is detailed. SMA-in-B2B marketing is highlighted as a socio-technical phenomenon, in which a technological level SMA capability is emphasized as the foundation for developing organizational level SMA capabilities and organizational capabilities, in turn, supporting and managing SMA activities and practices (e.g. strategic planning, social and cultural changes, skills and resources, measurements and values). Practical implications The proposed research framework may have implications for the operational level SMA development and the investigations on the direct and/or indirect measurements to help firms see the impact of SMA on their business. Originality/value This study may have implications for the adoption, use, integration and management of SMA in B2B marketing. The proposed model is grounded on the integrated insights from academia and industry. It is particularly relevant to B2B firms that have engaged in or plan to engage in applying SMA to extract insights from their online networks and is relevant to B2B researchers who are interested in SMA, big data and information technology organization integration studies." @default.
• W3009346654 created "2020-03-13" @default.
• W3009346654 creator A5005008811 @default.
• W3009346654 creator A5027434251 @default.
• W3009346654 creator A5028123287 @default.
• W3009346654 creator A5037015805 @default.
• W3009346654 date "2020-03-07" @default.
• W3009346654 modified "2023-10-01" @default.
• W3009346654 title "Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing" @default.
• W3009346654 cites W1114177902 @default.
• W3009346654 cites W1481164652 @default.
• W3009346654 cites W1500693574 @default.
• W3009346654 cites W1560198758 @default.
• W3009346654 cites W1969312382 @default.
• W3009346654 cites W1986428794 @default.
• W3009346654 cites W2000588299 @default.
• W3009346654 cites W2017222387 @default.
• W3009346654 cites W2018051118 @default.
• W3009346654 cites W2054775492 @default.
• W3009346654 cites W2068553554 @default.
• W3009346654 cites W2094886625 @default.
• W3009346654 cites W2099385862 @default.
• W3009346654 cites W2123192905 @default.
• W3009346654 cites W2131999030 @default.
• W3009346654 cites W2141975087 @default.
• W3009346654 cites W2145855348 @default.
• W3009346654 cites W2146123582 @default.
• W3009346654 cites W2151835681 @default.
• W3009346654 cites W216118653 @default.
• W3009346654 cites W2164195112 @default.
• W3009346654 cites W2261525379 @default.
• W3009346654 cites W2291782949 @default.
• W3009346654 cites W2309196980 @default.
• W3009346654 cites W2396526128 @default.
• W3009346654 cites W2484965215 @default.
• W3009346654 cites W2528926661 @default.
• W3009346654 cites W2597789384 @default.
• W3009346654 cites W2618280408 @default.
• W3009346654 cites W26484216 @default.
• W3009346654 cites W2746235315 @default.
• W3009346654 cites W2889785844 @default.
• W3009346654 cites W2890976553 @default.
• W3009346654 cites W2894381059 @default.
• W3009346654 cites W2898324564 @default.
• W3009346654 cites W3123399111 @default.
• W3009346654 cites W3141964932 @default.
• W3009346654 doi "https://doi.org/10.1108/jbim-05-2019-0173" @default.
• W3009346654 hasPublicationYear "2020" @default.
• W3009346654 type Work @default.
• W3009346654 sameAs 3009346654 @default.
• W3009346654 citedByCount "8" @default.
• W3009346654 countsByYear W30093466542021 @default.
• W3009346654 countsByYear W30093466542022 @default.
• W3009346654 countsByYear W30093466542023 @default.
• W3009346654 crossrefType "journal-article" @default.
• W3009346654 hasAuthorship W3009346654A5005008811 @default.
• W3009346654 hasAuthorship W3009346654A5027434251 @default.
• W3009346654 hasAuthorship W3009346654A5028123287 @default.
• W3009346654 hasAuthorship W3009346654A5037015805 @default.
• W3009346654 hasConcept C11413529 @default.
• W3009346654 hasConcept C136764020 @default.
• W3009346654 hasConcept C144133560 @default.
• W3009346654 hasConcept C161921814 @default.
• W3009346654 hasConcept C162853370 @default.
• W3009346654 hasConcept C2522767166 @default.
• W3009346654 hasConcept C2778729106 @default.
• W3009346654 hasConcept C41008148 @default.
• W3009346654 hasConcept C518677369 @default.
• W3009346654 hasConcept C56739046 @default.
• W3009346654 hasConcept C79158427 @default.
• W3009346654 hasConceptScore W3009346654C11413529 @default.
• W3009346654 hasConceptScore W3009346654C136764020 @default.
• W3009346654 hasConceptScore W3009346654C144133560 @default.
• W3009346654 hasConceptScore W3009346654C161921814 @default.
• W3009346654 hasConceptScore W3009346654C162853370 @default.
• W3009346654 hasConceptScore W3009346654C2522767166 @default.
• W3009346654 hasConceptScore W3009346654C2778729106 @default.
• W3009346654 hasConceptScore W3009346654C41008148 @default.
• W3009346654 hasConceptScore W3009346654C518677369 @default.
• W3009346654 hasConceptScore W3009346654C56739046 @default.
• W3009346654 hasConceptScore W3009346654C79158427 @default.
• W3009346654 hasIssue "12" @default.
• W3009346654 hasLocation W30093466541 @default.
• W3009346654 hasOpenAccess W3009346654 @default.
• W3009346654 hasPrimaryLocation W30093466541 @default.
• W3009346654 hasRelatedWork W1440043730 @default.
• W3009346654 hasRelatedWork W2113632446 @default.
• W3009346654 hasRelatedWork W2588424695 @default.
• W3009346654 hasRelatedWork W2903358717 @default.
• W3009346654 hasRelatedWork W2953049150 @default.
• W3009346654 hasRelatedWork W4239345283 @default.
• W3009346654 hasRelatedWork W4294662242 @default.
• W3009346654 hasRelatedWork W4308809837 @default.
• W3009346654 hasRelatedWork W4312328042 @default.
• W3009346654 hasRelatedWork W2801404515 @default.
• W3009346654 hasVolume "36" @default.
• W3009346654 isParatext "false" @default.
• W3009346654 isRetracted "false" @default.

• next