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• W3009546272 abstract "The reputation of a sector is an important strategic resource. The aim of this article is to develop a measurement model for the horticulture sector. Reputation is a latent variable and is represented by formative and reflective indicators. A theoretically elaborated model will be evaluated and completed with the help of experts (n=102), and the segments that influence reputation will be identified. The quality assessment of the formative indicators, using multiple regression, and the reflective indicators, using an explorative factor analysis, led to a model with a total of 15 indicators. With the help of open questions, it was possible, to specify the indicators already considered or to include them in the model as new indicators. A reputation map shows the interaction between the reputation of horticulture and that of the individual segments. This shows a much greater influence of the service segments on the sector reputation compared to the production segments." @default.
• W3009546272 created "2020-03-13" @default.
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• W3009546272 date "2021-03-09" @default.
• W3009546272 modified "2023-09-30" @default.
• W3009546272 title "Conception and evaluation of a structural equation model to measure the reputation of German horticulture" @default.
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• W3009546272 doi "https://doi.org/10.22434/ifamr2020.0009" @default.
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