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- W3009607263 abstract "Audience ratings are a central component of the operation of media industries. This entry describes both the industrial and methodological dimensions of audience ratings, providing an overview of the history and evolution of audience ratings, as well as considering the contemporary challenges confronting audience measurement and the means by which the audience ratings industry is attempting to address these challenges." @default.
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- W3009607263 date "2017-11-07" @default.
- W3009607263 modified "2023-09-27" @default.
- W3009607263 title "Audience Ratings, Media Industries" @default.
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- W3009607263 doi "https://doi.org/10.1002/9781118901731.iecrm0010" @default.
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