Matches in SemOpenAlex for { <https://semopenalex.org/work/W3009891737> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W3009891737 endingPage "1017-1021" @default.
- W3009891737 startingPage "1017-1021" @default.
- W3009891737 abstract "Purpose: The purpose of this paper is to study the importance of cosmetics and beautification in the female consumers buying.Design/Methodology: Research design is based on exploratory and descriptive research from India on the basis of convenience sampling; with the sample size of 50 women’s (20-40 age group) & data is analysed using simple tools like averages, percentages and measurement scales.Findings: This paper contributes on a major objective to understand the role of cosmetics and beautification products in influencing women purchase behaviour. Here we found that women are known for her beauty and she loves to be young and pretty irrespective of her age. Women’s are majorly influenced by advertisements and reference group, women are more importantly interested in natural and herbal products and treatments and they don’t mind spending extra though she is price sensitive she doesn’t want to take risk. They get motivated by recommendations of sales person and beauty professional. Majority of them use top most brands. The spending and purchase activity no doubt depends and varies on the basis of economic status.Research limitations/implications: The study is restricted to Indian women.Originality/value: This paper revolves around the role and importance of cosmetics and beauty in women’s life and how it influences her purchase activities, motivational factors, her spending patterns, her preferences, criteria’s considered before purchase, services availed, how important is aesthetic looks for women at different age levels between 20-40 is been surveyed in detail and analysed." @default.
- W3009891737 created "2020-03-13" @default.
- W3009891737 creator A5001954218 @default.
- W3009891737 creator A5011986397 @default.
- W3009891737 date "2018-08-01" @default.
- W3009891737 modified "2023-09-26" @default.
- W3009891737 title "FEMALE CONSUMER: IMPORTANCE OF COSMETICS AND BEAUTIFICATION IN THEIR BUYING" @default.
- W3009891737 hasPublicationYear "2018" @default.
- W3009891737 type Work @default.
- W3009891737 sameAs 3009891737 @default.
- W3009891737 citedByCount "0" @default.
- W3009891737 crossrefType "journal-article" @default.
- W3009891737 hasAuthorship W3009891737A5001954218 @default.
- W3009891737 hasAuthorship W3009891737A5011986397 @default.
- W3009891737 hasConcept C107038049 @default.
- W3009891737 hasConcept C11012388 @default.
- W3009891737 hasConcept C112698675 @default.
- W3009891737 hasConcept C127413603 @default.
- W3009891737 hasConcept C142362112 @default.
- W3009891737 hasConcept C142724271 @default.
- W3009891737 hasConcept C144024400 @default.
- W3009891737 hasConcept C144133560 @default.
- W3009891737 hasConcept C147176958 @default.
- W3009891737 hasConcept C15744967 @default.
- W3009891737 hasConcept C162853370 @default.
- W3009891737 hasConcept C185592680 @default.
- W3009891737 hasConcept C198531522 @default.
- W3009891737 hasConcept C2776950860 @default.
- W3009891737 hasConcept C2777972131 @default.
- W3009891737 hasConcept C2779717098 @default.
- W3009891737 hasConcept C2780620123 @default.
- W3009891737 hasConcept C36289849 @default.
- W3009891737 hasConcept C43617362 @default.
- W3009891737 hasConcept C71924100 @default.
- W3009891737 hasConcept C77805123 @default.
- W3009891737 hasConcept C85973986 @default.
- W3009891737 hasConceptScore W3009891737C107038049 @default.
- W3009891737 hasConceptScore W3009891737C11012388 @default.
- W3009891737 hasConceptScore W3009891737C112698675 @default.
- W3009891737 hasConceptScore W3009891737C127413603 @default.
- W3009891737 hasConceptScore W3009891737C142362112 @default.
- W3009891737 hasConceptScore W3009891737C142724271 @default.
- W3009891737 hasConceptScore W3009891737C144024400 @default.
- W3009891737 hasConceptScore W3009891737C144133560 @default.
- W3009891737 hasConceptScore W3009891737C147176958 @default.
- W3009891737 hasConceptScore W3009891737C15744967 @default.
- W3009891737 hasConceptScore W3009891737C162853370 @default.
- W3009891737 hasConceptScore W3009891737C185592680 @default.
- W3009891737 hasConceptScore W3009891737C198531522 @default.
- W3009891737 hasConceptScore W3009891737C2776950860 @default.
- W3009891737 hasConceptScore W3009891737C2777972131 @default.
- W3009891737 hasConceptScore W3009891737C2779717098 @default.
- W3009891737 hasConceptScore W3009891737C2780620123 @default.
- W3009891737 hasConceptScore W3009891737C36289849 @default.
- W3009891737 hasConceptScore W3009891737C43617362 @default.
- W3009891737 hasConceptScore W3009891737C71924100 @default.
- W3009891737 hasConceptScore W3009891737C77805123 @default.
- W3009891737 hasConceptScore W3009891737C85973986 @default.
- W3009891737 hasIssue "8" @default.
- W3009891737 hasLocation W30098917371 @default.
- W3009891737 hasOpenAccess W3009891737 @default.
- W3009891737 hasPrimaryLocation W30098917371 @default.
- W3009891737 hasRelatedWork W110683655 @default.
- W3009891737 hasRelatedWork W1522169330 @default.
- W3009891737 hasRelatedWork W2187934895 @default.
- W3009891737 hasRelatedWork W2188499747 @default.
- W3009891737 hasRelatedWork W2626851107 @default.
- W3009891737 hasRelatedWork W277672824 @default.
- W3009891737 hasRelatedWork W2790848492 @default.
- W3009891737 hasRelatedWork W2903184328 @default.
- W3009891737 hasRelatedWork W2969529711 @default.
- W3009891737 hasRelatedWork W2971949177 @default.
- W3009891737 hasRelatedWork W3007008778 @default.
- W3009891737 hasRelatedWork W3009132668 @default.
- W3009891737 hasRelatedWork W3044417596 @default.
- W3009891737 hasRelatedWork W3111854829 @default.
- W3009891737 hasRelatedWork W3123593159 @default.
- W3009891737 hasRelatedWork W3126672825 @default.
- W3009891737 hasRelatedWork W3142471120 @default.
- W3009891737 hasRelatedWork W3155703805 @default.
- W3009891737 hasRelatedWork W840292681 @default.
- W3009891737 hasRelatedWork W3041047541 @default.
- W3009891737 hasVolume "5" @default.
- W3009891737 isParatext "false" @default.
- W3009891737 isRetracted "false" @default.
- W3009891737 magId "3009891737" @default.
- W3009891737 workType "article" @default.