Matches in SemOpenAlex for { <https://semopenalex.org/work/W3010048053> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W3010048053 endingPage "103663" @default.
- W3010048053 startingPage "103663" @default.
- W3010048053 abstract "Pay-per-click advertising includes various formats (e.g., search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several campaigns, mainly distinguishing for the ad, target, or channel. Furthermore, publishers choose the ads to display and how to allocate them employing auctioning mechanisms, in which, every day and for each campaign, the advertisers set a bid corresponding to the maximum amount of money per click they are willing to pay and the fraction of the daily budget to invest. In this paper, we study the problem of automating the online joint bid/daily budget optimization of pay-per-click advertising campaigns over multiple channels, and we face the challenging goal of designing techniques with theoretical guarantees that can be applied in real-world applications, where, commonly, data scarcity is a crucial issue. We formulate our problem as a combinatorial semi-bandit problem, which requires solving a special case of the Multiple-Choice Knapsack problem every day. Furthermore, we address data scarcity by designing a model for the dependency of the number of clicks on the bid and daily budget, requiring few parameters at the cost of mild regularity assumptions. We propose two algorithms—the first is randomized, while the second is deterministic—and show that they suffer from a regret that is upper bounded with high probability as O˜(T), where T is the time horizon of the learning process. We experimentally evaluate our algorithms with synthetic settings generated from real data provided by Yahoo!, and we present the results of adopting our algorithms in a real-world application with a daily spent of 1,000 Euros for more than one year." @default.
- W3010048053 created "2020-03-13" @default.
- W3010048053 creator A5017130830 @default.
- W3010048053 creator A5039887680 @default.
- W3010048053 creator A5060367013 @default.
- W3010048053 creator A5067576188 @default.
- W3010048053 date "2022-04-01" @default.
- W3010048053 modified "2023-10-13" @default.
- W3010048053 title "Online joint bid/daily budget optimization of Internet advertising campaigns" @default.
- W3010048053 cites W1917148927 @default.
- W3010048053 cites W2036920264 @default.
- W3010048053 cites W2064366623 @default.
- W3010048053 cites W2080122405 @default.
- W3010048053 cites W2135814502 @default.
- W3010048053 cites W2139622428 @default.
- W3010048053 cites W3122305203 @default.
- W3010048053 cites W4229718065 @default.
- W3010048053 cites W4234228486 @default.
- W3010048053 doi "https://doi.org/10.1016/j.artint.2022.103663" @default.
- W3010048053 hasPublicationYear "2022" @default.
- W3010048053 type Work @default.
- W3010048053 sameAs 3010048053 @default.
- W3010048053 citedByCount "7" @default.
- W3010048053 countsByYear W30100480532022 @default.
- W3010048053 countsByYear W30100480532023 @default.
- W3010048053 crossrefType "journal-article" @default.
- W3010048053 hasAuthorship W3010048053A5017130830 @default.
- W3010048053 hasAuthorship W3010048053A5039887680 @default.
- W3010048053 hasAuthorship W3010048053A5060367013 @default.
- W3010048053 hasAuthorship W3010048053A5067576188 @default.
- W3010048053 hasBestOaLocation W30100480532 @default.
- W3010048053 hasConcept C109747225 @default.
- W3010048053 hasConcept C110875604 @default.
- W3010048053 hasConcept C113138325 @default.
- W3010048053 hasConcept C11413529 @default.
- W3010048053 hasConcept C115174607 @default.
- W3010048053 hasConcept C119857082 @default.
- W3010048053 hasConcept C136764020 @default.
- W3010048053 hasConcept C162324750 @default.
- W3010048053 hasConcept C165464430 @default.
- W3010048053 hasConcept C175444787 @default.
- W3010048053 hasConcept C177264268 @default.
- W3010048053 hasConcept C17744445 @default.
- W3010048053 hasConcept C199360897 @default.
- W3010048053 hasConcept C199539241 @default.
- W3010048053 hasConcept C27548731 @default.
- W3010048053 hasConcept C33923547 @default.
- W3010048053 hasConcept C41008148 @default.
- W3010048053 hasConcept C42475967 @default.
- W3010048053 hasConcept C50817715 @default.
- W3010048053 hasConcept C512338625 @default.
- W3010048053 hasConcept C8505890 @default.
- W3010048053 hasConcept C94625758 @default.
- W3010048053 hasConceptScore W3010048053C109747225 @default.
- W3010048053 hasConceptScore W3010048053C110875604 @default.
- W3010048053 hasConceptScore W3010048053C113138325 @default.
- W3010048053 hasConceptScore W3010048053C11413529 @default.
- W3010048053 hasConceptScore W3010048053C115174607 @default.
- W3010048053 hasConceptScore W3010048053C119857082 @default.
- W3010048053 hasConceptScore W3010048053C136764020 @default.
- W3010048053 hasConceptScore W3010048053C162324750 @default.
- W3010048053 hasConceptScore W3010048053C165464430 @default.
- W3010048053 hasConceptScore W3010048053C175444787 @default.
- W3010048053 hasConceptScore W3010048053C177264268 @default.
- W3010048053 hasConceptScore W3010048053C17744445 @default.
- W3010048053 hasConceptScore W3010048053C199360897 @default.
- W3010048053 hasConceptScore W3010048053C199539241 @default.
- W3010048053 hasConceptScore W3010048053C27548731 @default.
- W3010048053 hasConceptScore W3010048053C33923547 @default.
- W3010048053 hasConceptScore W3010048053C41008148 @default.
- W3010048053 hasConceptScore W3010048053C42475967 @default.
- W3010048053 hasConceptScore W3010048053C50817715 @default.
- W3010048053 hasConceptScore W3010048053C512338625 @default.
- W3010048053 hasConceptScore W3010048053C8505890 @default.
- W3010048053 hasConceptScore W3010048053C94625758 @default.
- W3010048053 hasLocation W30100480531 @default.
- W3010048053 hasLocation W30100480532 @default.
- W3010048053 hasOpenAccess W3010048053 @default.
- W3010048053 hasPrimaryLocation W30100480531 @default.
- W3010048053 hasRelatedWork W189648325 @default.
- W3010048053 hasRelatedWork W2067832439 @default.
- W3010048053 hasRelatedWork W2094834697 @default.
- W3010048053 hasRelatedWork W2788991205 @default.
- W3010048053 hasRelatedWork W3035175459 @default.
- W3010048053 hasRelatedWork W3040101844 @default.
- W3010048053 hasRelatedWork W4290055972 @default.
- W3010048053 hasRelatedWork W4380687129 @default.
- W3010048053 hasRelatedWork W4384817134 @default.
- W3010048053 hasRelatedWork W2084523353 @default.
- W3010048053 hasVolume "305" @default.
- W3010048053 isParatext "false" @default.
- W3010048053 isRetracted "false" @default.
- W3010048053 magId "3010048053" @default.
- W3010048053 workType "article" @default.