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- W3010180090 abstract "This paper presents new insights into online individual fundraising using a large dataset drawn from the UK’s largest online fundraising platform. The evidence shows that the “personal ask” is highly effective in this context, compared to peer-to-peer fundraising. We argue that donations may be motivated by a “relational warm glow” that the donor feels towards the fundraiser." @default.
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- W3010180090 date "2017-01-01" @default.
- W3010180090 modified "2023-09-26" @default.
- W3010180090 title "Individual Fundraising: The Power of the Personal" @default.
- W3010180090 doi "https://doi.org/10.7551/mitpress/10802.003.0019" @default.
- W3010180090 hasPublicationYear "2017" @default.
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