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- W3010998747 abstract "To purchase the prescribed drugs through online retail is an opportunity or not for the end consumers in an Indian context. This paper presents the issues and challenges related to online pharma retail in the India through case method. India is among the largest pharmaceutical producers in the world. Buoyed by the amazing success achieved by consumer durables industry in the online space, Indian pharma Industry is the next big sector in India to target consumer online. The growth in the industry has created a great opportunity for the online model for this business. Though online medicines look like a promising trend today, the business is challenged by regulatory issues and trust factor." @default.
- W3010998747 created "2020-03-23" @default.
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- W3010998747 date "2020-02-07" @default.
- W3010998747 modified "2023-09-23" @default.
- W3010998747 title "Online Pharma Retail: Need for Regulations – A case study:" @default.
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