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- W3011202079 abstract "In todays’ competitive world, issues related to environment plays an important role in business and therefore, business houses are required to change their behaviour in order to address ‘new’ concerns of the society. Due to the problem of global warming, pollution, environmental hazards, ozone depletion, plastic pollution etc. individuals are becoming concerned for the protection of environment and thereby changing their behaviour towards those products that are safe for environment. Sustainable development has become a key issue for the business and thus it becomes crucial to understand the concept of green marketing. Therefore, firms can adopt green marketing as a strategy to achieve sustainable development. Green marketing can be defined as the process of selling products and/ or services based on their environmental benefits such a product or service should be eco-friendly in itself or produced in an eco-friendly way. The main purpose of this paper is to understand the concept of green marketing as a whole and why green marketing is so much required in the present scenario. The paper also makes an attempt to analyse the difficulties or challenges associated with green marketing and the opportunities that can be availed with the help of green marketing." @default.
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- W3011202079 date "2020-02-21" @default.
- W3011202079 modified "2023-09-26" @default.
- W3011202079 title "Understanding the Opportunities and Impediments of Green Marketing" @default.
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