Matches in SemOpenAlex for { <https://semopenalex.org/work/W3011567244> ?p ?o ?g. }
- W3011567244 endingPage "119994" @default.
- W3011567244 startingPage "119994" @default.
- W3011567244 abstract "Abstract The paper focuses on virtual brand community (VBC) as new management tool for open innovation. Existing research on the intersection between brand communities and innovation management shows how the knowledge of the brand communities’ members and their engagement in product-related discussions represent a relevant source of innovation for the companies. However, how do companies implement open innovation through the VBC and how do they implement purposeful practices represent an unexplored research area. By adopting a value-oriented perspective of open innovation, this study interprets the VBC as a co-creation space where undertaking opportunity identification and resource mobilization for value creation and value capture. The paper presents a single case study of a multinational company operating in the semiconductor industry that has recently implemented a VBC as a tool for peer-to-peer support and knowledge sharing. Results show the features of this VBC and the set of practices designed to realize the open innovation strategies. By adopting an open innovation perspective, the article presents a model of VBC as a collaborative space for innovation. For practitioners, the article provides evidences and insights about the use of VBC to support the implementation of open innovation strategies." @default.
- W3011567244 created "2020-03-23" @default.
- W3011567244 creator A5025430409 @default.
- W3011567244 creator A5038035704 @default.
- W3011567244 creator A5088408720 @default.
- W3011567244 date "2020-06-01" @default.
- W3011567244 modified "2023-10-01" @default.
- W3011567244 title "Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry" @default.
- W3011567244 cites W1622414558 @default.
- W3011567244 cites W1636209219 @default.
- W3011567244 cites W1685050281 @default.
- W3011567244 cites W1726621761 @default.
- W3011567244 cites W1787794352 @default.
- W3011567244 cites W1960236425 @default.
- W3011567244 cites W1964038838 @default.
- W3011567244 cites W1979081691 @default.
- W3011567244 cites W1979461265 @default.
- W3011567244 cites W1985766217 @default.
- W3011567244 cites W1986904066 @default.
- W3011567244 cites W1987525872 @default.
- W3011567244 cites W1993129520 @default.
- W3011567244 cites W1996869794 @default.
- W3011567244 cites W2001223413 @default.
- W3011567244 cites W2010598419 @default.
- W3011567244 cites W2014350505 @default.
- W3011567244 cites W2015771399 @default.
- W3011567244 cites W2016813894 @default.
- W3011567244 cites W2018915326 @default.
- W3011567244 cites W2021856947 @default.
- W3011567244 cites W2028477235 @default.
- W3011567244 cites W2028528230 @default.
- W3011567244 cites W2028816030 @default.
- W3011567244 cites W2031802228 @default.
- W3011567244 cites W2039915958 @default.
- W3011567244 cites W2040148252 @default.
- W3011567244 cites W2040332982 @default.
- W3011567244 cites W2041811823 @default.
- W3011567244 cites W2044661272 @default.
- W3011567244 cites W2044842880 @default.
- W3011567244 cites W2046775584 @default.
- W3011567244 cites W2047031485 @default.
- W3011567244 cites W2056043908 @default.
- W3011567244 cites W2061819247 @default.
- W3011567244 cites W2068815265 @default.
- W3011567244 cites W2078776042 @default.
- W3011567244 cites W2086157089 @default.
- W3011567244 cites W2089352794 @default.
- W3011567244 cites W2090305185 @default.
- W3011567244 cites W2091616005 @default.
- W3011567244 cites W2115497642 @default.
- W3011567244 cites W2117514442 @default.
- W3011567244 cites W2118160300 @default.
- W3011567244 cites W2119656309 @default.
- W3011567244 cites W2121001699 @default.
- W3011567244 cites W2121812884 @default.
- W3011567244 cites W2125111810 @default.
- W3011567244 cites W2133977168 @default.
- W3011567244 cites W2135010169 @default.
- W3011567244 cites W2135322495 @default.
- W3011567244 cites W2145095523 @default.
- W3011567244 cites W2146702706 @default.
- W3011567244 cites W2148219776 @default.
- W3011567244 cites W2155804632 @default.
- W3011567244 cites W2156132617 @default.
- W3011567244 cites W2159347390 @default.
- W3011567244 cites W2160021187 @default.
- W3011567244 cites W2161504690 @default.
- W3011567244 cites W2180018493 @default.
- W3011567244 cites W2198007681 @default.
- W3011567244 cites W2265256188 @default.
- W3011567244 cites W2303869313 @default.
- W3011567244 cites W2488025482 @default.
- W3011567244 cites W2503080200 @default.
- W3011567244 cites W2517252232 @default.
- W3011567244 cites W2552125105 @default.
- W3011567244 cites W2556435324 @default.
- W3011567244 cites W2564069891 @default.
- W3011567244 cites W2574988924 @default.
- W3011567244 cites W2585665105 @default.
- W3011567244 cites W2602345984 @default.
- W3011567244 cites W2603964188 @default.
- W3011567244 cites W2615279676 @default.
- W3011567244 cites W2616740625 @default.
- W3011567244 cites W2626734116 @default.
- W3011567244 cites W2736713072 @default.
- W3011567244 cites W2770271096 @default.
- W3011567244 cites W2775227136 @default.
- W3011567244 cites W2782562183 @default.
- W3011567244 cites W2782563105 @default.
- W3011567244 cites W2783468688 @default.
- W3011567244 cites W2792153315 @default.
- W3011567244 cites W2794778204 @default.
- W3011567244 cites W2808797466 @default.
- W3011567244 cites W2819761538 @default.
- W3011567244 cites W2889510675 @default.
- W3011567244 cites W2890782731 @default.
- W3011567244 cites W2950627087 @default.
- W3011567244 cites W2967175381 @default.