Matches in SemOpenAlex for { <https://semopenalex.org/work/W3011588117> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W3011588117 endingPage "144" @default.
- W3011588117 startingPage "133" @default.
- W3011588117 abstract "The issue of branding is very new in Iran and businessmen have recently recognized its importance. The present study aims to add to the scientific aspect of branding, clarify the issue of branding, identify its principles and provide guidance for those who is making decisions in branding issues. Hence, the objective of this study is to provide a model for branding Iranian sporting sportswear. The research has exploratory nature. It was conducted to expand the current knowledge on branding sporting sportswear. In terms of searching the data, this study also has qualitative nature and uses grounded data theory strategy. A constructivist approach in the grounded data theory, provided by Charms (2006), was used in order to provide a systematic and schematic model of results derived from coded data. Purposeful sampling and snowball sampling technique were used to perform in-depth interviews. A total of 15 interviews were performed with experts. In fact, the sampling continued up to the step that the research reached to theoretical saturation and adequate. Based on the research results, branding sportswear was classified into seven levels and the sale of the sporting sportswear was classified into eight levels. The research results also revealed all levels of recognizing the customer needs, knowledge of competitors' activities, sportswear-related services, facilities, identification and pristine advertising should be taken into consideration to brand Iranian sportswear." @default.
- W3011588117 created "2020-03-23" @default.
- W3011588117 creator A5043040193 @default.
- W3011588117 creator A5048944961 @default.
- W3011588117 creator A5069375609 @default.
- W3011588117 date "2019-12-20" @default.
- W3011588117 modified "2023-09-24" @default.
- W3011588117 title "Designing the Model of Sportswear Branding and Sale of Iranian Sportswear" @default.
- W3011588117 hasPublicationYear "2019" @default.
- W3011588117 type Work @default.
- W3011588117 sameAs 3011588117 @default.
- W3011588117 citedByCount "0" @default.
- W3011588117 crossrefType "journal-article" @default.
- W3011588117 hasAuthorship W3011588117A5043040193 @default.
- W3011588117 hasAuthorship W3011588117A5048944961 @default.
- W3011588117 hasAuthorship W3011588117A5069375609 @default.
- W3011588117 hasConcept C100363876 @default.
- W3011588117 hasConcept C106399304 @default.
- W3011588117 hasConcept C112698675 @default.
- W3011588117 hasConcept C127413603 @default.
- W3011588117 hasConcept C127576917 @default.
- W3011588117 hasConcept C142724271 @default.
- W3011588117 hasConcept C144024400 @default.
- W3011588117 hasConcept C144133560 @default.
- W3011588117 hasConcept C149923435 @default.
- W3011588117 hasConcept C156325361 @default.
- W3011588117 hasConcept C162853370 @default.
- W3011588117 hasConcept C172930891 @default.
- W3011588117 hasConcept C17744445 @default.
- W3011588117 hasConcept C190248442 @default.
- W3011588117 hasConcept C19165224 @default.
- W3011588117 hasConcept C199539241 @default.
- W3011588117 hasConcept C2908647359 @default.
- W3011588117 hasConcept C36289849 @default.
- W3011588117 hasConcept C530175646 @default.
- W3011588117 hasConcept C71924100 @default.
- W3011588117 hasConcept C85973986 @default.
- W3011588117 hasConceptScore W3011588117C100363876 @default.
- W3011588117 hasConceptScore W3011588117C106399304 @default.
- W3011588117 hasConceptScore W3011588117C112698675 @default.
- W3011588117 hasConceptScore W3011588117C127413603 @default.
- W3011588117 hasConceptScore W3011588117C127576917 @default.
- W3011588117 hasConceptScore W3011588117C142724271 @default.
- W3011588117 hasConceptScore W3011588117C144024400 @default.
- W3011588117 hasConceptScore W3011588117C144133560 @default.
- W3011588117 hasConceptScore W3011588117C149923435 @default.
- W3011588117 hasConceptScore W3011588117C156325361 @default.
- W3011588117 hasConceptScore W3011588117C162853370 @default.
- W3011588117 hasConceptScore W3011588117C172930891 @default.
- W3011588117 hasConceptScore W3011588117C17744445 @default.
- W3011588117 hasConceptScore W3011588117C190248442 @default.
- W3011588117 hasConceptScore W3011588117C19165224 @default.
- W3011588117 hasConceptScore W3011588117C199539241 @default.
- W3011588117 hasConceptScore W3011588117C2908647359 @default.
- W3011588117 hasConceptScore W3011588117C36289849 @default.
- W3011588117 hasConceptScore W3011588117C530175646 @default.
- W3011588117 hasConceptScore W3011588117C71924100 @default.
- W3011588117 hasConceptScore W3011588117C85973986 @default.
- W3011588117 hasIssue "4" @default.
- W3011588117 hasLocation W30115881171 @default.
- W3011588117 hasOpenAccess W3011588117 @default.
- W3011588117 hasPrimaryLocation W30115881171 @default.
- W3011588117 hasRelatedWork W1140619495 @default.
- W3011588117 hasRelatedWork W1509081540 @default.
- W3011588117 hasRelatedWork W1610126985 @default.
- W3011588117 hasRelatedWork W1762222441 @default.
- W3011588117 hasRelatedWork W1868490003 @default.
- W3011588117 hasRelatedWork W1962515216 @default.
- W3011588117 hasRelatedWork W1969350612 @default.
- W3011588117 hasRelatedWork W1984644008 @default.
- W3011588117 hasRelatedWork W2014307752 @default.
- W3011588117 hasRelatedWork W2057007434 @default.
- W3011588117 hasRelatedWork W2067273871 @default.
- W3011588117 hasRelatedWork W2076369712 @default.
- W3011588117 hasRelatedWork W2213076082 @default.
- W3011588117 hasRelatedWork W2243991482 @default.
- W3011588117 hasRelatedWork W2768021103 @default.
- W3011588117 hasRelatedWork W2884253921 @default.
- W3011588117 hasRelatedWork W2921430206 @default.
- W3011588117 hasRelatedWork W2940768690 @default.
- W3011588117 hasRelatedWork W2964975112 @default.
- W3011588117 hasRelatedWork W3044089319 @default.
- W3011588117 hasVolume "8" @default.
- W3011588117 isParatext "false" @default.
- W3011588117 isRetracted "false" @default.
- W3011588117 magId "3011588117" @default.
- W3011588117 workType "article" @default.