Matches in SemOpenAlex for { <https://semopenalex.org/work/W3012295720> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W3012295720 abstract "The aim of this research is to determine marketing manager characteristics that positively influence the capabilities of the marketing department. Its research objectives are twofold: firstly to identify competences and traits of the most effective marketing managers; and secondly, to determine the nature and extent of the relationships between marketing manager competences and traits, and marketing department capabilities. Contributing to the domain of strategic marketing, the thesis draws on RBV theory from strategic management, competence theory from human resource management and character strength and virtues theory from positive psychology. Gaps in existing marketing theory arise from the observation from literature that marketing’s capacity to help improve business performance, has focused on the functional or departmental capabilities of marketing, with little attention directed towards the individual marketing managers who comprise it. Research takes a mixed methods approach using a modified Delphi method with 40 CEOs, marketing directors and HR executives, to determine specific competences and traits of the most effective marketing managers. Results provide a ranking of the most effective technical and behavioural competences and also underlying personal traits, the most important of which was found to be courage. These findings form the basis of a research survey undertaken with 328 UK marketing managers which examines the influence of courage traits on behavioural competences, the nature of the interaction between behavioural and technical competences, and finally the influence of all three areas of characteristics on marketing department capabilities. Findings show the particular influence of bravery, zest and perseverance, on marketing manager behavioural repertoires, and, directly, on departmental capabilities. They also show the important role of behavioural competences in moderating the influence of technical competences on departmental capabilities. The empirically demonstrated relationships between particular technical and behavioural competences and the influences of certain courage traits, mean that senior marketing executives can engage in better targeted recruitment, and tailor the development of existing marketing managers with greater confidence of achieving improved marketing department capabilities." @default.
- W3012295720 created "2020-03-23" @default.
- W3012295720 creator A5017047720 @default.
- W3012295720 date "2018-06-12" @default.
- W3012295720 modified "2023-09-27" @default.
- W3012295720 title "Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits." @default.
- W3012295720 hasPublicationYear "2018" @default.
- W3012295720 type Work @default.
- W3012295720 sameAs 3012295720 @default.
- W3012295720 citedByCount "0" @default.
- W3012295720 crossrefType "dissertation" @default.
- W3012295720 hasAuthorship W3012295720A5017047720 @default.
- W3012295720 hasConcept C144133560 @default.
- W3012295720 hasConcept C146937435 @default.
- W3012295720 hasConcept C15306905 @default.
- W3012295720 hasConcept C162853370 @default.
- W3012295720 hasConcept C192975520 @default.
- W3012295720 hasConcept C39453970 @default.
- W3012295720 hasConcept C41008148 @default.
- W3012295720 hasConcept C48891531 @default.
- W3012295720 hasConcept C54649085 @default.
- W3012295720 hasConcept C56739046 @default.
- W3012295720 hasConcept C93032411 @default.
- W3012295720 hasConcept C98716237 @default.
- W3012295720 hasConceptScore W3012295720C144133560 @default.
- W3012295720 hasConceptScore W3012295720C146937435 @default.
- W3012295720 hasConceptScore W3012295720C15306905 @default.
- W3012295720 hasConceptScore W3012295720C162853370 @default.
- W3012295720 hasConceptScore W3012295720C192975520 @default.
- W3012295720 hasConceptScore W3012295720C39453970 @default.
- W3012295720 hasConceptScore W3012295720C41008148 @default.
- W3012295720 hasConceptScore W3012295720C48891531 @default.
- W3012295720 hasConceptScore W3012295720C54649085 @default.
- W3012295720 hasConceptScore W3012295720C56739046 @default.
- W3012295720 hasConceptScore W3012295720C93032411 @default.
- W3012295720 hasConceptScore W3012295720C98716237 @default.
- W3012295720 hasLocation W30122957201 @default.
- W3012295720 hasOpenAccess W3012295720 @default.
- W3012295720 hasPrimaryLocation W30122957201 @default.
- W3012295720 hasRelatedWork W1174049304 @default.
- W3012295720 hasRelatedWork W1506575918 @default.
- W3012295720 hasRelatedWork W1570729637 @default.
- W3012295720 hasRelatedWork W1994959640 @default.
- W3012295720 hasRelatedWork W2057659770 @default.
- W3012295720 hasRelatedWork W2070285919 @default.
- W3012295720 hasRelatedWork W2071004367 @default.
- W3012295720 hasRelatedWork W2113691672 @default.
- W3012295720 hasRelatedWork W2158798218 @default.
- W3012295720 hasRelatedWork W2186305008 @default.
- W3012295720 hasRelatedWork W2341714514 @default.
- W3012295720 hasRelatedWork W2370742355 @default.
- W3012295720 hasRelatedWork W2892150851 @default.
- W3012295720 hasRelatedWork W2951511071 @default.
- W3012295720 hasRelatedWork W3035824698 @default.
- W3012295720 hasRelatedWork W3141125162 @default.
- W3012295720 hasRelatedWork W3164924503 @default.
- W3012295720 hasRelatedWork W3177931419 @default.
- W3012295720 hasRelatedWork W638923821 @default.
- W3012295720 hasRelatedWork W2948690965 @default.
- W3012295720 isParatext "false" @default.
- W3012295720 isRetracted "false" @default.
- W3012295720 magId "3012295720" @default.
- W3012295720 workType "dissertation" @default.