Matches in SemOpenAlex for { <https://semopenalex.org/work/W3012296906> ?p ?o ?g. }
- W3012296906 abstract "Franchising has become a way to minimise the risks of small business management. There has been little research into the factors that promote franchise relationship success. This study attempts to empirically examine the important elements (relationship quality, customer loyalty and cooperation), which might promote a successful long-term franchising relationship between franchisors and franchisees within the context of convenience stores in Taiwan. A model of these relationships was developed and tested. A total of 500 surveys were mailed to a random sample of convenience stores’ franchisee owners among the four main franchisors in Taiwan. The results show that relationship quality positively influences the cooperation between franchisors and franchisees and is positively correlated with franchisee loyalty. Additionally, the cooperative behaviour between franchisees and franchisors is significantly associated with franchisees’ loyalty." @default.
- W3012296906 created "2020-03-23" @default.
- W3012296906 creator A5034545985 @default.
- W3012296906 creator A5063769085 @default.
- W3012296906 date "2009-01-01" @default.
- W3012296906 modified "2023-09-27" @default.
- W3012296906 title "Investigating relationships between relationship quality, customer loyalty and cooperation: An empirical study of convenience stores' franchise chain systems" @default.
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