Matches in SemOpenAlex for { <https://semopenalex.org/work/W3012703966> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W3012703966 endingPage "416" @default.
- W3012703966 startingPage "407" @default.
- W3012703966 abstract "Radio remains popular, delivering an audience reach of over 90 percent, but radio ratings may overestimate real advertising exposure. Little is known about audience and media factors affecting radio-advertising avoidance. Many advertisers have believed as much as one-third of the audience switch stations during radio-advertising breaks. In the current study, the authors combined Canadian portable people-meter data ratings to measure loss of audience during advertising. They discovered a new benchmark of 3 percent (across conditions) for mechanical (or actual physical) avoidance of radio advertising, such as switching stations or turning off the radio. This rate is about one-tenth of current estimates, but was higher for music versus talk stations, out-of-home versus in-home listening, and early versus late dayparts." @default.
- W3012703966 created "2020-03-27" @default.
- W3012703966 creator A5025694065 @default.
- W3012703966 creator A5043224823 @default.
- W3012703966 creator A5044202176 @default.
- W3012703966 creator A5047626815 @default.
- W3012703966 creator A5065597618 @default.
- W3012703966 date "2020-03-23" @default.
- W3012703966 modified "2023-09-30" @default.
- W3012703966 title "A New Benchmark for Mechanical Avoidance of Radio Advertising" @default.
- W3012703966 cites W1496062064 @default.
- W3012703966 cites W1965355450 @default.
- W3012703966 cites W1974065322 @default.
- W3012703966 cites W1974451458 @default.
- W3012703966 cites W1984982865 @default.
- W3012703966 cites W2002163700 @default.
- W3012703966 cites W2006410784 @default.
- W3012703966 cites W2021347920 @default.
- W3012703966 cites W2047145509 @default.
- W3012703966 cites W2064257657 @default.
- W3012703966 cites W2090736913 @default.
- W3012703966 cites W2094025873 @default.
- W3012703966 cites W2157088912 @default.
- W3012703966 cites W2797550126 @default.
- W3012703966 cites W2896554348 @default.
- W3012703966 cites W4212825108 @default.
- W3012703966 cites W4236529758 @default.
- W3012703966 cites W4254832110 @default.
- W3012703966 doi "https://doi.org/10.2501/jar-2020-007" @default.
- W3012703966 hasPublicationYear "2020" @default.
- W3012703966 type Work @default.
- W3012703966 sameAs 3012703966 @default.
- W3012703966 citedByCount "4" @default.
- W3012703966 countsByYear W30127039662023 @default.
- W3012703966 crossrefType "journal-article" @default.
- W3012703966 hasAuthorship W3012703966A5025694065 @default.
- W3012703966 hasAuthorship W3012703966A5043224823 @default.
- W3012703966 hasAuthorship W3012703966A5044202176 @default.
- W3012703966 hasAuthorship W3012703966A5047626815 @default.
- W3012703966 hasAuthorship W3012703966A5065597618 @default.
- W3012703966 hasConcept C112698675 @default.
- W3012703966 hasConcept C13280743 @default.
- W3012703966 hasConcept C144133560 @default.
- W3012703966 hasConcept C15744967 @default.
- W3012703966 hasConcept C177291462 @default.
- W3012703966 hasConcept C185798385 @default.
- W3012703966 hasConcept C205649164 @default.
- W3012703966 hasConcept C2994466296 @default.
- W3012703966 hasConcept C41008148 @default.
- W3012703966 hasConcept C46312422 @default.
- W3012703966 hasConcept C76155785 @default.
- W3012703966 hasConceptScore W3012703966C112698675 @default.
- W3012703966 hasConceptScore W3012703966C13280743 @default.
- W3012703966 hasConceptScore W3012703966C144133560 @default.
- W3012703966 hasConceptScore W3012703966C15744967 @default.
- W3012703966 hasConceptScore W3012703966C177291462 @default.
- W3012703966 hasConceptScore W3012703966C185798385 @default.
- W3012703966 hasConceptScore W3012703966C205649164 @default.
- W3012703966 hasConceptScore W3012703966C2994466296 @default.
- W3012703966 hasConceptScore W3012703966C41008148 @default.
- W3012703966 hasConceptScore W3012703966C46312422 @default.
- W3012703966 hasConceptScore W3012703966C76155785 @default.
- W3012703966 hasIssue "4" @default.
- W3012703966 hasLocation W30127039661 @default.
- W3012703966 hasOpenAccess W3012703966 @default.
- W3012703966 hasPrimaryLocation W30127039661 @default.
- W3012703966 hasRelatedWork W1925467114 @default.
- W3012703966 hasRelatedWork W2030772790 @default.
- W3012703966 hasRelatedWork W2120879676 @default.
- W3012703966 hasRelatedWork W2338673845 @default.
- W3012703966 hasRelatedWork W2674848337 @default.
- W3012703966 hasRelatedWork W2952753962 @default.
- W3012703966 hasRelatedWork W3161393009 @default.
- W3012703966 hasRelatedWork W398712747 @default.
- W3012703966 hasRelatedWork W4362672150 @default.
- W3012703966 hasRelatedWork W2744942409 @default.
- W3012703966 hasVolume "60" @default.
- W3012703966 isParatext "false" @default.
- W3012703966 isRetracted "false" @default.
- W3012703966 magId "3012703966" @default.
- W3012703966 workType "article" @default.