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- W3013888163 abstract "Using social media sites and applications is most common activity being performed by today’s youth. Most of the time youth find themselves using social media platforms like (Facebook, twitter, what Sapp, integral, YouTube, rout, vibe etc.). Social media sited are gaining popularity among the masses specially among the youth very rapidly and there are “n” number of reasons but the most prominent reasons are social media provides a huge platform for entertainment and communication to common masses in general and youth specifically . It is providing a common global platform enabling the youth to communicate with people living in different geographical location throughout the globe.There are many researchers who have carried out their research related gaining popularity of social media among masses and impact of social media on child, adolescent, and youth of our country (Stanislaw juszczyk 2015- impact of social media on youth). This research is conducted to study the impact of social media on youth i.e. population belonging to the age group of 15-20 years.An overall study and analysis of how social media sites is being used by youth, how use of social media is impacting the youth socially, culturally, physically ,mentally , and every aspect of life of youth Andres Kaplan(2010). After the completion of this research we will be able to get some knowledge about behavioural change, likes dislikes, preferences while using social media. This research will throw light on both positive as well as negative impact of social meida dependhing on its duration of usage, purpose of usage of social media (walkfield & rice 2008) and vice versa.Key words: - Social media, communication" @default.
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- W3013888163 date "2020-03-27" @default.
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- W3013888163 title "The Impact of Social Media on the youth: A 360 degree impact analysis of social media on present youth:" @default.
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