Matches in SemOpenAlex for { <https://semopenalex.org/work/W3013943850> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W3013943850 endingPage "181" @default.
- W3013943850 startingPage "155" @default.
- W3013943850 abstract "The establishment of a professional online corporate presence is an indispensable step for most companies. However, this online presence must consider linguistic, cultural, and technical differences, as well as variations in user expectations across markets. The language industry has responded to these needs by offering two services, namely localization and transcreation, which may act as valuable tools for the adaptation of corporate communications and whose benefits may be particularly advantageous for smaller companies. This study analyzes the application of localization and transcreation processes and strategies in the corporate context, with a focus on Spanish SMEs and English-speaking markets. Results suggest that the signs of the application of these activities in the corporate online field are still scarce. Furthermore, the online presence of both Spanish SMEs and large US corporations show numerous deficiencies, such as partial translations, typos, a non-updated use of social media, and little adaptation to the addressed markets." @default.
- W3013943850 created "2020-04-03" @default.
- W3013943850 creator A5007846662 @default.
- W3013943850 creator A5061554663 @default.
- W3013943850 creator A5071004158 @default.
- W3013943850 date "2020-01-01" @default.
- W3013943850 modified "2023-09-26" @default.
- W3013943850 title "Cultural Elements in Spanish SME Websites and Social Media" @default.
- W3013943850 cites W1663525976 @default.
- W3013943850 cites W1972500600 @default.
- W3013943850 cites W1981894793 @default.
- W3013943850 cites W1985232462 @default.
- W3013943850 cites W2018051118 @default.
- W3013943850 cites W2043687274 @default.
- W3013943850 cites W2045447505 @default.
- W3013943850 cites W2046083228 @default.
- W3013943850 cites W2071532537 @default.
- W3013943850 cites W2077162168 @default.
- W3013943850 cites W2123198893 @default.
- W3013943850 cites W2126127271 @default.
- W3013943850 cites W2127166715 @default.
- W3013943850 cites W2145098753 @default.
- W3013943850 cites W2332344499 @default.
- W3013943850 cites W2412514182 @default.
- W3013943850 cites W2603912577 @default.
- W3013943850 cites W2610289505 @default.
- W3013943850 cites W2734773323 @default.
- W3013943850 cites W2736247719 @default.
- W3013943850 cites W2773091275 @default.
- W3013943850 cites W2803000844 @default.
- W3013943850 cites W2809734888 @default.
- W3013943850 cites W2908036660 @default.
- W3013943850 cites W2921635723 @default.
- W3013943850 cites W2921997741 @default.
- W3013943850 cites W3200105072 @default.
- W3013943850 cites W4254561143 @default.
- W3013943850 doi "https://doi.org/10.4018/978-1-7998-2577-7.ch010" @default.
- W3013943850 hasPublicationYear "2020" @default.
- W3013943850 type Work @default.
- W3013943850 sameAs 3013943850 @default.
- W3013943850 citedByCount "0" @default.
- W3013943850 crossrefType "book-chapter" @default.
- W3013943850 hasAuthorship W3013943850A5007846662 @default.
- W3013943850 hasAuthorship W3013943850A5061554663 @default.
- W3013943850 hasAuthorship W3013943850A5071004158 @default.
- W3013943850 hasConcept C120665830 @default.
- W3013943850 hasConcept C121332964 @default.
- W3013943850 hasConcept C121955636 @default.
- W3013943850 hasConcept C139807058 @default.
- W3013943850 hasConcept C144133560 @default.
- W3013943850 hasConcept C15744967 @default.
- W3013943850 hasConcept C166957645 @default.
- W3013943850 hasConcept C169760540 @default.
- W3013943850 hasConcept C17744445 @default.
- W3013943850 hasConcept C192209626 @default.
- W3013943850 hasConcept C199539241 @default.
- W3013943850 hasConcept C205649164 @default.
- W3013943850 hasConcept C2779343474 @default.
- W3013943850 hasConcept C39549134 @default.
- W3013943850 hasConcept C518677369 @default.
- W3013943850 hasConceptScore W3013943850C120665830 @default.
- W3013943850 hasConceptScore W3013943850C121332964 @default.
- W3013943850 hasConceptScore W3013943850C121955636 @default.
- W3013943850 hasConceptScore W3013943850C139807058 @default.
- W3013943850 hasConceptScore W3013943850C144133560 @default.
- W3013943850 hasConceptScore W3013943850C15744967 @default.
- W3013943850 hasConceptScore W3013943850C166957645 @default.
- W3013943850 hasConceptScore W3013943850C169760540 @default.
- W3013943850 hasConceptScore W3013943850C17744445 @default.
- W3013943850 hasConceptScore W3013943850C192209626 @default.
- W3013943850 hasConceptScore W3013943850C199539241 @default.
- W3013943850 hasConceptScore W3013943850C205649164 @default.
- W3013943850 hasConceptScore W3013943850C2779343474 @default.
- W3013943850 hasConceptScore W3013943850C39549134 @default.
- W3013943850 hasConceptScore W3013943850C518677369 @default.
- W3013943850 hasLocation W30139438501 @default.
- W3013943850 hasOpenAccess W3013943850 @default.
- W3013943850 hasPrimaryLocation W30139438501 @default.
- W3013943850 hasRelatedWork W1480452202 @default.
- W3013943850 hasRelatedWork W1539921135 @default.
- W3013943850 hasRelatedWork W164362287 @default.
- W3013943850 hasRelatedWork W2159232701 @default.
- W3013943850 hasRelatedWork W2348075735 @default.
- W3013943850 hasRelatedWork W2397704374 @default.
- W3013943850 hasRelatedWork W2748952813 @default.
- W3013943850 hasRelatedWork W3122722293 @default.
- W3013943850 hasRelatedWork W3135270396 @default.
- W3013943850 hasRelatedWork W3185280790 @default.
- W3013943850 isParatext "false" @default.
- W3013943850 isRetracted "false" @default.
- W3013943850 magId "3013943850" @default.
- W3013943850 workType "book-chapter" @default.