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- W3014460942 abstract "This chapter considers the various issues associated with managing products and services in business markets. Business products can be classified according to the degree of standardisation and customisation that the organisation decides to offer. It is important to establish this view before considering how organisations might develop strategies to manage their product/service offerings, both established and new. Attention is given to the product life cycle before examining issues concerning the new product and new service development processes. This section concludes with a consideration of the technology adoption life cycle, appropriate in high technology markets." @default.
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- W3014460942 date "2011-11-01" @default.
- W3014460942 modified "2023-09-27" @default.
- W3014460942 title "Business Products and Services" @default.
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- W3014460942 doi "https://doi.org/10.23912/978-1-906884-54-3-1738" @default.
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