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- W3014498973 abstract "Purpose To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania. Design/methodology/approach Approach is quantitative and applied descriptive statistics, independent t -test and ANOVA. Findings The findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists. Research limitations/implications Future studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists. Practical implications To assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns. Originality/value Examined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania." @default.
- W3014498973 created "2020-04-10" @default.
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- W3014498973 date "2020-04-03" @default.
- W3014498973 modified "2023-10-14" @default.
- W3014498973 title "Demographic factors and travel motivation among leisure tourists in Tanzania" @default.
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- W3014498973 doi "https://doi.org/10.1108/ihr-01-2020-0002" @default.
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