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- W3014902902 abstract "As a recent White Paper on skiers stated, “adults who take ski trips, quite simply, are a distinct and special bunch” (PhocusWright, 2013, p.8). The report found that, in the U.S., a higher proportion of ski travelers are male, younger and more affluent, compared to the general traveler population. Downhill skiing is the most common form of the sport, but many skiers participate in more than one type of skiing. Figure 3.1 shows participation rates for a five-year period in six winter sports activities. According to PhocusWright, downhill skiers make up about 58 per cent of participants on the slopes and snowboarders 25 per cent (the remainder both ski and snowboard). Whereas general U.S. travelers are evenly split between male and female – with women frequently taking a lead in travel planning and therefore attracting considerable attention from travel marketers – this is not the case with skiers and boarders. About two thirds of them are male, under 45, and, perhaps of most importance to travel marketers, high earners." @default.
- W3014902902 created "2020-04-10" @default.
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- W3014902902 date "2015-09-01" @default.
- W3014902902 modified "2023-10-17" @default.
- W3014902902 title "Understanding the Consumer" @default.
- W3014902902 cites W1545965441 @default.
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- W3014902902 doi "https://doi.org/10.23912/978-1-910158-39-5-2745" @default.
- W3014902902 hasPublicationYear "2015" @default.
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