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- W3015220372 abstract "The insurance industry in our country is on the threshold of a new era of rapid expansion. A more competitive environment is emerging with new participants entering the insurance industry. Risk management has a wide application. It is relevant not only to insurance industry but also to many other organizations in the fields of business and finance. To understand risk, measure it and weigh its consequences are an integral part of management. Financial institutions in the management of the funds placed with them have to reckon with market risk, credit risk, counter party risk and liquidity risk. To mitigate the impact of various risks is the essence of risk management. In this paper an attempt has been made to know the difficulties on sales position of insurance industries and also a detailed study is made to identify the potential segment of people to market insurance in Chennai." @default.
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- W3015220372 date "2020-03-26" @default.
- W3015220372 modified "2023-09-26" @default.
- W3015220372 title "A Study on the Customer’s Perception towards Insurance with Reference to Chennai City" @default.
- W3015220372 hasPublicationYear "2020" @default.
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