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- W3015556051 abstract "With the support of Taipei’s mayor and city hall, Fair Trade Taipei hopes to become an exampleto the rest of the Chinese-speaking world. However, the perception of FT consumption is new to mostconsumers in Taiwan. What are the determinants on FT consumption? And are there any relationships amongthese existing determinants and satisfaction? The purpose of this paper is to propose a Partial Least Squares(PLS) path model for determinants of and derived satisfaction on FT consumption experience from theperspectives of teachers and students at C University in Taiwan. According to the study results, perceptionrecognition, product value and product label are the direct determinants on satisfaction with FT consumptionexperience; while product recommendation and external influences both play stimulator and bridging roles. Theresults provide reference to producers, distributors, consumers and the related authorities and parties" @default.
- W3015556051 created "2020-04-17" @default.
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- W3015556051 date "2018-01-01" @default.
- W3015556051 modified "2023-09-23" @default.
- W3015556051 title "PLS Path Modelling on Satisfaction of the Fair Trade Consumption Experience in Taiwan" @default.
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