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- W3015613152 abstract "Apres avoir souligne l’importance des visuels en marketing, l’auteur presente trois approches : les methodologies d’analyse de contenu, les analyses de recherche de sens (approche de Goffman, semiotique, rhetorique visuelle et ethnographie visuelle) et les methodes derivees des theories de la reception. L’auteur propose une grille d’analyse de l’image et conclut sur la complementarite des differentes approches et l’interetde les integrer." @default.
- W3015613152 created "2020-04-17" @default.
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- W3015613152 date "2004-10-01" @default.
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- W3015613152 title "L’analyse de visuels en marketing : pour une complémentarité des principales approches" @default.
- W3015613152 doi "https://doi.org/10.7193/dm.036.63.74" @default.
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