Matches in SemOpenAlex for { <https://semopenalex.org/work/W3016902217> ?p ?o ?g. }
- W3016902217 endingPage "721" @default.
- W3016902217 startingPage "721" @default.
- W3016902217 abstract "This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping environmentally safeguard and contrast territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication." @default.
- W3016902217 created "2020-04-24" @default.
- W3016902217 creator A5005288754 @default.
- W3016902217 creator A5006080424 @default.
- W3016902217 creator A5007797261 @default.
- W3016902217 creator A5010395937 @default.
- W3016902217 creator A5079788685 @default.
- W3016902217 date "2020-05-18" @default.
- W3016902217 modified "2023-09-26" @default.
- W3016902217 title "Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features" @default.
- W3016902217 cites W1505518348 @default.
- W3016902217 cites W1574771619 @default.
- W3016902217 cites W1590716375 @default.
- W3016902217 cites W1992248857 @default.
- W3016902217 cites W2003797847 @default.
- W3016902217 cites W2022720617 @default.
- W3016902217 cites W2035159275 @default.
- W3016902217 cites W2062234901 @default.
- W3016902217 cites W2074732615 @default.
- W3016902217 cites W2126009502 @default.
- W3016902217 cites W2128195089 @default.
- W3016902217 cites W2138904182 @default.
- W3016902217 cites W2143174954 @default.
- W3016902217 cites W2147216888 @default.
- W3016902217 cites W2170706661 @default.
- W3016902217 cites W2276638692 @default.
- W3016902217 cites W2344333698 @default.
- W3016902217 cites W2344687301 @default.
- W3016902217 cites W2555057703 @default.
- W3016902217 cites W2559070605 @default.
- W3016902217 cites W2563657137 @default.
- W3016902217 cites W2564171315 @default.
- W3016902217 cites W2583192273 @default.
- W3016902217 cites W2586935958 @default.
- W3016902217 cites W2589626430 @default.
- W3016902217 cites W2592333232 @default.
- W3016902217 cites W2600823058 @default.
- W3016902217 cites W2724867560 @default.
- W3016902217 cites W2758045135 @default.
- W3016902217 cites W2762273207 @default.
- W3016902217 cites W2762917306 @default.
- W3016902217 cites W2768072967 @default.
- W3016902217 cites W2782625861 @default.
- W3016902217 cites W2788210493 @default.
- W3016902217 cites W2789726469 @default.
- W3016902217 cites W2808804776 @default.
- W3016902217 cites W2814884105 @default.
- W3016902217 cites W2902994654 @default.
- W3016902217 cites W2908773517 @default.
- W3016902217 cites W2913641013 @default.
- W3016902217 cites W2946856401 @default.
- W3016902217 cites W2948490679 @default.
- W3016902217 cites W2950473026 @default.
- W3016902217 cites W2953700825 @default.
- W3016902217 cites W2966016087 @default.
- W3016902217 cites W2969008314 @default.
- W3016902217 cites W2970514266 @default.
- W3016902217 cites W2972351039 @default.
- W3016902217 cites W2988701219 @default.
- W3016902217 doi "https://doi.org/10.3390/agronomy10050721" @default.
- W3016902217 hasPublicationYear "2020" @default.
- W3016902217 type Work @default.
- W3016902217 sameAs 3016902217 @default.
- W3016902217 citedByCount "14" @default.
- W3016902217 countsByYear W30169022172020 @default.
- W3016902217 countsByYear W30169022172021 @default.
- W3016902217 countsByYear W30169022172022 @default.
- W3016902217 crossrefType "journal-article" @default.
- W3016902217 hasAuthorship W3016902217A5005288754 @default.
- W3016902217 hasAuthorship W3016902217A5006080424 @default.
- W3016902217 hasAuthorship W3016902217A5007797261 @default.
- W3016902217 hasAuthorship W3016902217A5010395937 @default.
- W3016902217 hasAuthorship W3016902217A5079788685 @default.
- W3016902217 hasBestOaLocation W30169022171 @default.
- W3016902217 hasConcept C112698675 @default.
- W3016902217 hasConcept C120665830 @default.
- W3016902217 hasConcept C121332964 @default.
- W3016902217 hasConcept C134400042 @default.
- W3016902217 hasConcept C139807058 @default.
- W3016902217 hasConcept C144024400 @default.
- W3016902217 hasConcept C144133560 @default.
- W3016902217 hasConcept C15744967 @default.
- W3016902217 hasConcept C162853370 @default.
- W3016902217 hasConcept C169760540 @default.
- W3016902217 hasConcept C17744445 @default.
- W3016902217 hasConcept C199360897 @default.
- W3016902217 hasConcept C199539241 @default.
- W3016902217 hasConcept C205649164 @default.
- W3016902217 hasConcept C2779816988 @default.
- W3016902217 hasConcept C30772137 @default.
- W3016902217 hasConcept C36289849 @default.
- W3016902217 hasConcept C41008148 @default.
- W3016902217 hasConcept C55952523 @default.
- W3016902217 hasConceptScore W3016902217C112698675 @default.
- W3016902217 hasConceptScore W3016902217C120665830 @default.
- W3016902217 hasConceptScore W3016902217C121332964 @default.
- W3016902217 hasConceptScore W3016902217C134400042 @default.
- W3016902217 hasConceptScore W3016902217C139807058 @default.