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- W3017227524 abstract "With the development of technology like electronic devices and the internet has invented a new channel of commerce, Electronic commerce (E-commerce). Countless consumers had changed their shopping behavior and consider online shopping channel as the convenience of living. The online shopping channels are new opportunities for investors and retailers to get benefits and advantages of selling goods and services. However, there are still some challenges and obstacles for online retailers to maximize consumer satisfaction and replace the traditional shopping behavior. This research is the study on influential factors affecting online shopping decisions in Bangkok, Thailand, by using Factors, Filtering element and Filtering buying decision theory (FFF model). The surveys were collected in different districts in Bangkok, where is the capital city of Thailand, and the high percentage of mobile penetration and internet users. Also, Thailand’s E-commerce had been growing statistically in the past few years. The study had collected the total number of 419 surveys for analysis. The results found that gender, occupation, address, educational background, income, and privacy are statistically significant factors affecting online shopping decisions in Bangkok. Analyzing by theorized FFF model, the results found that privacy of consumers is the most concerned while security factors and trust and trustworthiness factors were less affected. Therefore, to overcome all challenges and obstacles and maximize online consumer satisfaction, E-marketplace should invent a high security platform and prevent consumers’ personal information and protect consumers’ privacy." @default.
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- W3017227524 date "2020-01-01" @default.
- W3017227524 modified "2023-09-24" @default.
- W3017227524 title "Influential Factors on Consumers’ Online Purchasing Decision in Bangkok, Thailand" @default.
- W3017227524 hasPublicationYear "2020" @default.
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