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- W3020604069 abstract "Legacy media have not managed to recoup lost revenue by pursuing digital opportunities, so the following question is worth addressing: How does the growth of digital audiences affect the brand equi..." @default.
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- W3020604069 date "2020-04-20" @default.
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- W3020604069 title "Feedback effect of online brand extension: an empirical analysis of newspapers in Taiwan" @default.
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