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- W3021657431 abstract "Due to tremendous growth of technology in global world, internet plays a vital role in different areas of our life. It has impacted the world’s businesses as well. Marketing activity has also adopted to these changes gradually and has started using internet in their marketing strategies. This helps organizations to reach more and more people without much efforts. This can be termed as starting of e-marketing phase. E-marketing brings substantial business gains as it is cost effective, fast and flexible way to reach the global audience. E-marketing is changing the ways of marketing from where it started before e-marketing, in traditional marketing scope of reach was limited compared to E-marketing. This research provides information about what is E-Marketing, the ways of marketing, and how strategies for the same changed gradually and changing face of marketing through e-marketing. Study also includes growth of internet in India, as a factor for rise of E-marketing. It also covers changing from traditional to E-marketing strategies in view of Indian scenario." @default.
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- W3021657431 date "2020-01-01" @default.
- W3021657431 modified "2023-09-23" @default.
- W3021657431 title "Changing Face of Marketing through E-Marketing- A Study" @default.
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